Creativity is not a tool I use. It’s the magic I live by…This essay is part love letter, part reflection on how Pam Grossman’s Magic Maker gave me language for a truth I’ve always felt: that design, when done with intention, is sacred. It’s spellwork. It’s resonance. And it’s how we build a more liberated future, one ripple at a time.

Hiring a designer is more than picking pretty visuals, it’s choosing a creative collaborator for your brand’s evolution. In this guide, I share 6 questions to help you find a designer who feels aligned in energy, strategy, and style.

The Resonance Lens is my four-part design philosophy for building impactful, values-aligned brands. Rooted in strategy and intuition, it helps conscious entrepreneurs ensure every element, visuals, structure, and experience, vibrates with clarity, connection, and care.

Branding shouldn’t feel like a breakdown waiting to happen. This post outlines my 6-phase design framework, created for intuitive, sensitive, soul-led entrepreneurs ready to build a brand that feels like home.

Choosing the right website platform can feel overwhelming, especially when everyone has different advice. This guide breaks down the best options for small businesses in 2026 (with clarity, heart, and no tech jargon).

A love letter to resonance, rainbow roots, and the ripple effect. This is the story of how Arcoíris Design Studio came to be, and why I believe design is a ritual that can change your business (and the world).

In 2025, I helped coaches, creatives, students, and soul-led founders bring structure to their ideas, clarity to their offerings, and beauty to their online homes. Each one started in chaos and ended in rhythm.

Design is a ritual of resonance. In this visual love letter, I’m sharing the nine soulful brands I brought to life in 2025, each one a story, a strategy, and a little bit of magic. Come explore the beauty we co-created.

Discover 7 soulful brand tips to help your yoga studio stand out, connect with your community, and grow sustainably, with insights from a designer who’s also been behind the mat.

Let me tell you a little truth about me: I’m deeply creative and wildly intuitive (thank you, Venus in Sagittarius in the 5th). But I’m also deeply devoted to structure. I have a Capricorn stellium in the 6th house that supports this fully.

In business, I believe our decisions are most powerful when they’re both strategic and intuitive.

First impressions matter. Every touchpoint with a client, from the first email to the final handoff, should feel clear, organized, and intentional. And that starts with onboarding.

Let’s talk about some common branding mistakes and how to avoid them so your brand shines with clarity, confidence, and authenticity, ensuring that your business makes a lasting impression.

Lately, I've been wrestling with a question that keeps resurfacing: Is it still worth believing in my business when the world feels so unstable?

For years, Instagram was the backbone of my business. It wasn’t just a platform; it was the strategy. And for a while, it worked.

Astrobranding is a specialized type of astrology reading that I developed specifically for my clients, many of whom view life and business through a spiritual lens.

For years, I was obsessed with productivity hacks, morning routines, and squeezing every drop of efficiency out of my day. I devoured books, podcasts, and articles from so-called "hustle culture" gurus promising that if I just woke up earlier, worked harder, and pushed through burnout, I’d achieve success. Spoiler alert: I didn’t.

Imagine inviting someone over to your house for the first time. You’d want them to feel welcome, right? The same goes for your website.

If you had told me a year ago that in-person networking would completely transform my business, I wouldn’t have believed you. As a web designer, my work is inherently digital. Logically, that should mean all my marketing efforts should be online too, right?

Your brand should feel like home — a space where your authenticity and values shine through, effortlessly connecting you to the people you’re meant to serve. Let’s dive into how you can create a brand that feels like you.