Most people don’t realize that branding goes far beyond just building a website—it includes designing logos, defining a brand’s voice, and creating a cohesive visual identity. Just the other day, someone told me they wanted to redo their logo but didn’t even realize that’s something I offer under brand design. That’s why I’m writing this post: to clarify what branding really is, what it encompasses, and why it’s so essential for your business.

One of the biggest questions I often get is, “What really is branding?” If your first thought is “It’s a logo, right?”you’re definitely not alone!

As it turns out, this entire chapter has aligned with some powerful astrological shifts, adding extra meaning to each experience.

I thought I’d still be super focused on work at this point, but wow, did I underestimate how laser focused I'd be on the wedding one week out.

With today's New Moon Solar Eclipse in Libra, I’ve been reflecting on how this energy has been influencing my approach to business.

I've joined Substack! While I usually focus on business, I wanted to create a space where I can dive into more personal topics, blending both the professional and the personal.

I recently spoke with a client who was fined for using unlicensed celebrity photos on their blog. It’s a reminder for all of us to double-check the images we use online—AI is making it easier to catch copyright violations. To stay safe, always use properly licensed content.

I’ve crafted a website intensive process that’s both fast and impactful, ensuring that you get a gorgeous and strategically crafted website with minimal cost.

I’ve crafted a custom web design process that’s both creative and strategic, ensuring every detail aligns with the vision you want to portray with the world.

I wanted to take a moment to share a personal update on my own mental health journey and offer some tips that have been helping me maintain balance.

I thought it'd be fun to keep things lite this week and share some of my current faves with you. Let's get right into it!

Is your website radiating the magic that captivates and converts visitors into loyal customers? If not, it’s time to transform it! We’re excited to share our free guide designed to help you elevate your online presence.

I wanted to follow up on my previous email about my SEO survey. I've had a few responses, but I still need more input to make sure I'm getting a comprehensive view from my amazing community.

As I move into a new phase of my business, I want to streamline my efforts to ensure I'm reaching the right people through my marketing efforts.

Today, I want to talk about something deeply personal and important: burnout and the necessity of taking a break.

Given the current astrological climate and after much consideration, I have decided to take a break from the Rainbow Reflections podcast for the foreseeable future.

Today, I want to talk about something deeply personal and important: burnout and the necessity of taking a break.

Today, I am thrilled to bring you an exclusive article from Britta herself. With her deep wisdom, she empowers entrepreneurs to thrive without sacrificing their values or well-being.

Today, I’m excited to share a special podcast episode that takes you through the enchanting journey of my Unicorn Experience. This unique approach to branding merges astrology with strategic design to resonate deeply with your true self and your audience

How can understanding color theory transform your design work and influence user behavior on your website? In this vibrant episode of Rainbow Reflections, our host Alex McGinness unravels the color wheel and the profound impact of color psychology. Explore the foundational elements of visual design, and discover the magic behind color harmonies like complementary, analogous, triadic, and tetradic combinations. Alex also discusses the essential properties of color—hue, saturation, and brightness—and how they can bring your designs to life. Learn why color psychology is more than just a theory, and see how colors can evoke emotions and drive actions, setting the stage for a deeper appreciation of color in branding and web design.