Small Business Branding for Conscious Brands

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Entrepreneurship Alex McGinness Entrepreneurship Alex McGinness

Why I Gave Up On Hustle Culture

For years, I was obsessed with productivity hacks, morning routines, and squeezing every drop of efficiency out of my day. I devoured books, podcasts, and articles from so-called "hustle culture" gurus promising that if I just woke up earlier, worked harder, and pushed through burnout, I’d achieve success. Spoiler alert: I didn’t.

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Branding Alex McGinness Branding Alex McGinness

How to Create a Brand That Feels Like You

Your brand should feel like home — a space where your authenticity and values shine through, effortlessly connecting you to the people you’re meant to serve. Let’s dive into how you can create a brand that feels like you.

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Entrepreneurship, Creativity, Spirituality Alex McGinness Entrepreneurship, Creativity, Spirituality Alex McGinness

How I Plan My Year with Intention (and What I Let Go Of)

Planning your year with intention is more than just setting goals. It’s about aligning with your values, embracing flexibility, and letting go of what no longer serves you. Explore how tools like tarot, the moon’s cycles, and authentic reflection can guide you toward a purposeful and fulfilling year.

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Branding Alex McGinness Branding Alex McGinness

The Power of Authentic Branding

In today’s crowded marketplace, standing out isn’t about being the loudest, it’s about being authentic. Your brand essence is the heart of who you are, the emotion and value that connect with your audience on a deeper level. Whether you’re in the wellness, creative, or spiritual space, embracing authenticity builds trust, loyalty, and lasting connections. Discover why your brand essence matters and how you can uncover and embody it to create a business that resonates and inspires. Ready to dive in? Let’s explore the power of authentic branding!

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Branding Alex McGinness Branding Alex McGinness

What is Branding & Why It Matters More Than You Think

Branding isn’t just your logo or color palette, it’s the heartbeat of your business. In this post, I’m breaking down what branding really means, why it’s essential before you build your website, and how to create a brand that feels like you. Whether you’re refreshing your visuals or clarifying your message, this guide will help you connect strategy with soul and bring your brand to life.

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Newsletter Alex McGinness Newsletter Alex McGinness

I’m on Substack

I've joined Substack! While I usually focus on business, I wanted to create a space where I can dive into more personal topics, blending both the professional and the personal.

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Newsletter Alex McGinness Newsletter Alex McGinness

Is Your Website Safe from Copyright Fines?

I recently spoke with a client who was fined for using unlicensed celebrity photos on their blog. It’s a reminder for all of us to double-check the images we use online—AI is making it easier to catch copyright violations. To stay safe, always use properly licensed content.

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