Portrait of lead designer Alex in a rainbow outfit with a flower in front of her face

Spiritual Web Design Insights & Stories

Alex sitting on a green velvet couch, holding a book and wearing a rainbow outfit
Newsletter Alex McGinness Newsletter Alex McGinness

Creating with Intuition

2025 so far feels like it’s been so long and yet not long at all. For me, it has been a strange in-between space where time stretches and compresses. The energy of this year is pushing us to new limits. It’s asking us to live our values.

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Entrepreneurship, Creativity, Spirituality Alex McGinness Entrepreneurship, Creativity, Spirituality Alex McGinness

How I Plan My Year with Intention (and What I Let Go Of)

Planning your year with intention is more than just setting goals. It’s about aligning with your values, embracing flexibility, and letting go of what no longer serves you. Explore how tools like tarot, the moon’s cycles, and authentic reflection can guide you toward a purposeful and fulfilling year.

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Newsletter Alex McGinness Newsletter Alex McGinness

Living Our Values in 2025

2025 so far feels like it’s been so long and yet not long at all. For me, it has been a strange in-between space where time stretches and compresses. The energy of this year is pushing us to new limits. It’s asking us to live our values.

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Branding Alex McGinness Branding Alex McGinness

The Power of Authentic Branding

In today’s crowded marketplace, standing out isn’t about being the loudest, it’s about being authentic. Your brand essence is the heart of who you are, the emotion and value that connect with your audience on a deeper level. Whether you’re in the wellness, creative, or spiritual space, embracing authenticity builds trust, loyalty, and lasting connections. Discover why your brand essence matters and how you can uncover and embody it to create a business that resonates and inspires. Ready to dive in? Let’s explore the power of authentic branding!

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Newsletter Alex McGinness Newsletter Alex McGinness

Navigating this Holiday Season

As we’re officially in the Black Friday hustle, I’ve been reflecting on how we can protect our energy and cut through the marketing noise this year. It’s so easy to get swept up in the frenzy of sales and urgency. But what if we made a conscious effort to approach this season differently?

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Branding Alex McGinness Branding Alex McGinness

What is Branding and Why Does It Matter?

Most people don’t realize that branding goes far beyond just building a website—it includes designing logos, defining a brand’s voice, and creating a cohesive visual identity. Just the other day, someone told me they wanted to redo their logo but didn’t even realize that’s something I offer under brand design. That’s why I’m writing this post: to clarify what branding really is, what it encompasses, and why it’s so essential for your business.

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Newsletter Alex McGinness Newsletter Alex McGinness

I’m on Substack

I've joined Substack! While I usually focus on business, I wanted to create a space where I can dive into more personal topics, blending both the professional and the personal.

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Newsletter Alex McGinness Newsletter Alex McGinness

Is Your Website Safe from Copyright Fines?

I recently spoke with a client who was fined for using unlicensed celebrity photos on their blog. It’s a reminder for all of us to double-check the images we use online—AI is making it easier to catch copyright violations. To stay safe, always use properly licensed content.

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Newsletter Alex McGinness Newsletter Alex McGinness

I Still Need Your Input!

I wanted to follow up on my previous email about my SEO survey. I've had a few responses, but I still need more input to make sure I'm getting a comprehensive view from my amazing community.

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Alex's hand holding a mug that says be a nice human with rainbow text

It’s All in the Details

Ready to Get Started?

Alex holding a design book at her desk showcasing color palettes