Brand Alchemist Alex McGinness wearing a rainbow shirt and holding a Pantone color bridge

Small Business Branding & Web Design That Truly Reflects Your Vision

Spirital Web Design for Photographer for Keiki-Lani Knudsen

Transform Your business with deep small business Branding & Web Design that captures your Unique essence

Logo Design for Healer Cassie Uhl on a mockup of a business card
Alex sitting at desk in her colorful office working on spiritual web design

You’re Tired of Being Another Basic Brand in the Crowd

  • Do you feel like your brand doesn’t reflect the magic you bring to the table?

  • Do you feel like your branding and website don’t reflect the professionalism your business embodies and that’s holding you back?

  • Do you feel like your brand doesn’t encapsulate the amazing work you’re doing to change the world?

If that’s the case, then Arcoíris Design Studio is right for you.

You Deserve Better

Your brand should reflect your authenticity and the hard work you've put into building your business. Invest in small business branding and web design today so you:

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Feel Authentically connected to your brand

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Feel Confident in Your brand & Business

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Feel excited to show up online as your best self

Alex's hand holding a mug that says be a nice human with rainbow text

Small Business Branding & Web Design is About So Much More Than Just Pretty Visuals

It’s about showcasing the most deep & meaningful version of your brand to the world around you.

  • I’ve Been Supporting Creative & Visionary Brands for Over 5 Years

  • I’ve Helped 60+ Clients Build Brand Authority Online

Alex holding a design book at her desk showcasing color palettes

Let’s Bring Your Magic to Life

Choose the path that’s right for you

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 Visual Brand Design

The building blocks of a solid brand start here. Visual brand design includes everything from brand strategy and positioning to logo design and color palette development. Unlock your brands potential by creating strong visual foundations to build off of.

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Web Design & Development

Your website is your home on the internet. It is a place you get to market and express yourself in whatever way you see fit. Set the right impression right from the start with spiritual web design that will help you create a strong and functional website presence.

Designer Alex McGinness is sitting on a ledge at a pond wearing a rainbow dress

Hi, I’m Alex

Your Design Unicorn

Tired of working with designers that just don’t get you? Get ready for everything to change. I’m Alex, the owner and lead designer of Arcoíris Design Studio. My ultimate goal as a designer is to bring your design dreams to life, not the other way around.

I am not your average designer. I do not subscribe to the whole “beige design aesthetic” that has been so rampant in my industry over the last few years. And, quite frankly, I think that’s a good thing. Homogenizing design is not something I aspire to do. And it shouldn’t be yours either.

Instead, I believe in being a maximal designer. What that means to me is that I aspire to bring out the uniqueness of each client that I work with. I do this though a combination of strategic design principles and esoteric practices to create small business branding and small business web design. I blend the mystical with the practical to create innovative design solutions for each individual client I work with. Ultimately, my goal as a designer is for us all to shine bright in our uniqueness so that we can live in our truth and use that authenticity to bring more joy and happiness to the world around us.

Kind Words from Happy Clients

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    If you ever have the chance to work with Alex, I highly recommend it! She is not only extremely skilled at branding and website design-- Alex also inspires you to look at your business from many different perspectives. She is the outside opinion you WANT and NEED. Alex takes the time to dive into your intentions and examine the intricacies of target audience demands-- and then communicate them to you in the simplest language. Alex truly understands how compositional aesthetics affect how people perceive your brand: she employs color psychology with such mastery that she produces true art therapy. Don't know what your dream site looks like? Don't worry, because Alex does! Alex = Full-Time Digital Wizard.

    – Carolyn Egan, Holistic Academic Development

  • ✦ ✦ ✦ ✦ ✦

    I worked with Alex on branding and web design for my business her template remixes, and I would highly recommend her! From the very beginning I could feel how much she genuinely cared about me and the project. Through the process I loved talking with Alex about how things were developing, and making edits was so easy. I feel her work with color is groundbreaking because she’s daring enough to put colors together that might not traditionally seem cohesive, and she finds the right shades and combinations to make them perfectly pop together. Most of all, I felt so liberated through our work together because my brand now shines with all of the loud and vibrant authenticity that I put into it.

    – McKenzie McCormick, Astro Choreo

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    I have been working with Alex for years now and she truly just gets better and better! Alex built me the website of my dreams back in 2020 and back then the process was fun, creative, and stress-free. Fast forward to my website revamp in 2023 and I barely even had to guide her through the updates I wanted because she is so intuitively connected to my brand. Alex can not only make your website as functional as possible for your specific needs, but she also makes it PRETTY! Work with her immediately!!!

    – Gabi Rosales, The Stylist Witch

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    Before I met Alex, I had many ideas for the visual design of my business in my head, but my own self-made branding was very inconsistent. Alex is a dream to work with when it comes to creating websites that aren’t only effective, but also capture the heart and soul of your brand. When working with her, I found that she possessed a rare quality of becoming attuned quickly to the things that make your personal brand unique, and that isn’t something that you find in many designers. She executed all my visions in the BEST WAY POSSIBLE, and I couldn’t be happier with the final result! She intuitively tapped into the visual ideas I already had in my head.

    – Jacqui, Starseed SEO

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    I knew you were the right designer with me as soon as we connected! I decided to work with you because of your style and the fact that you work intuitively. I love how organized and thorough you are. It made working with you super pleasant! Your level of professionalism made me trust you and your work even more as soon as we started working together.

    – Cassie Uhl, Writer, Artist & Energy Healer

Alex sitting at desk in her colorful office working on spiritual web design

Align Your Business With Its True Potential

What’s at Stake if You Don’t Invest in Small business branding & Web Design

Without a cohesive brand and website, your business risks stagnation. Potential clients or customers might see you as unprofessional and look elsewhere, limiting your growth and opportunities. An outdated online presence can also damage your credibility, making it harder to attract attract those who value authenticity and trust.

Tweaking your website and branding on your own can be frustrating and time-consuming, taking your focus away from what truly matters: growing your business and serving your clients and customers. Your brand should be a true reflection of your passion and values. If it doesn’t resonate with your audience, you may feel disconnected, missing out on building meaningful connections that are vital for your business.

An unprofessional website can turn away potential clients and customers, leading to lost revenue and missed opportunities. Investing in professional small business branding and web design now is like planting seeds for future abundance. It ensures that your hard work and dedication are properly represented, allowing your business to flourish and your authentic self to shine.

Mockup image of various squarespace website templates from the arcoiris spiritual web design template shop

Uncover Your Potential

Squarespace Website Templates

Discover my accessible and fully customizable Squarespace website templates built for Squarespace 7.1 and Fluid Engine. Built with the 12 signs of the zodiac as a visual foundation, there is a plethora of unique visual styles to choose from to create the spiritual website that exactly matches your vibe.

Explore The Blog

Did You Know?

Arcoíris

noun - Spanish

1. Translation of rainbow. A bow or arc of prismatic colors appearing in the heavens caused by the refraction & reflection of the sunlight in drops of rain.
2. Iris is the Greek goddess of the Rainbow.

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[arc-oh-ear-ees]

Image of Rainbow Reflection Podcast on phone with Alex McGinness

Discover the podcast & Newsletter

Conversations For
Creatives & Visionaries

Rainbow Reflections is a podcast and newsletter about creativity and running a business from a more meaningful and spiritual lens. In this reflective space, Alex explores on her own and with guests topics that uncover the depths of what it means to be a creative being running a business in our current reality.