My Custom Web Design Process

Welcome back to the Rainbow Reflections newsletter.

 As you continue to grow your brand and connect with your audience, having a website that reflects your unique essence is more important than ever. At Arcoíris Design Studio, I believe that your website should be a seamless extension of who you are. That’s why I’ve crafted a custom web design process that’s both creative and strategic, ensuring every detail aligns with the vision you want to portray with the world.

 

Why is having a process important 

To me, a well-defined web design process is essential because it ensures consistency, efficiency, and client satisfaction. It helps me deliver high-quality results every time, keeps the project on track, and allows me to anticipate and solve problems before they arise during design and development. Ultimately, a powerful process allows me to ensure that the website we build for your business will truly reflect your brand and meet your needs.

 

A sneak peek into my process

  • 🌈 Strategy: Every website needs a roadmap. I start all custom website projects with strategy, ensuring we have a plan for the build ahead. This includes sitemaps and user journeys, so nothing gets overlooked.

  • 🌈 Design: Here’s where the magic begins. I craft a unique home page mockup that sets the tone for your entire site.

  •  🌈 Refinement: Perfection takes time. That’s why I refine the home page with three rounds of feedback, ensuring it captures your vision.

  •  🌈 Development: This is where I bring your site to life. It starts with the home page—animations, integrations, the works—refined over three rounds. Then, I move on to the interior pages, each with its own round of refinement as well.

  •  🌈 Testing: We thoroughly test your site across various devices and browsers, ensuring it looks and functions beautifully on everything from mobile phones to desktops, and performs consistently on Chrome, Firefox, Safari, and more.

  •  🌈 Launch: Ready, set, go! Once testing is done I launch your site with all the bells and whistles, ensuring everything works perfectly and is connected properly.

  •  🌈 Training: After launch, I’ll make sure you’re equipped to manage and update your new site with confidence. I’m also happy to help with any edits you may need in the future—just reach out for support! While I like to empower my clients to handle minor edits themselves, know that I’m always here if you need a hand.

 

Why does this matter

Because your website is often the first touchpoint for your audience, and it should reflect the essence of your brand. With our process, you’ll have a website that not only looks good but also feels right—authentic, engaging, and uniquely yours.

If you’re ready to take the next step in your online journey or have any questions, I’d love to chat with you. Building a brand online doesn’t have to be overwhelming—I'm here to make it a creative and empowering experience.

Wishing you Rainbows,

 
 
Alex McGinness

Founder & Lead Designer at Arcoíris Design Studio

https://arcoiris.design
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