Portrait of lead designer Alex in a rainbow outfit with a flower in front of her face

Spiritual Web Design Insights & Stories

Alex sitting on a green velvet couch, holding a book and wearing a rainbow outfit
Newsletter Alex McGinness Newsletter Alex McGinness

I’m on Substack

I've joined Substack! While I usually focus on business, I wanted to create a space where I can dive into more personal topics, blending both the professional and the personal.

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Newsletter Alex McGinness Newsletter Alex McGinness

Is Your Website Safe from Copyright Fines?

I recently spoke with a client who was fined for using unlicensed celebrity photos on their blog. It’s a reminder for all of us to double-check the images we use online—AI is making it easier to catch copyright violations. To stay safe, always use properly licensed content.

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Newsletter Alex McGinness Newsletter Alex McGinness

I Still Need Your Input!

I wanted to follow up on my previous email about my SEO survey. I've had a few responses, but I still need more input to make sure I'm getting a comprehensive view from my amazing community.

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Podcast Alex McGinness Podcast Alex McGinness

26: Spirit-Led Entrepreneurship with Britta GreenViolet

How can understanding color theory transform your design work and influence user behavior on your website? In this vibrant episode of Rainbow Reflections, our host Alex McGinness unravels the color wheel and the profound impact of color psychology. Explore the foundational elements of visual design, and discover the magic behind color harmonies like complementary, analogous, triadic, and tetradic combinations. Alex also discusses the essential properties of color—hue, saturation, and brightness—and how they can bring your designs to life. Learn why color psychology is more than just a theory, and see how colors can evoke emotions and drive actions, setting the stage for a deeper appreciation of color in branding and web design.

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Newsletter Alex McGinness Newsletter Alex McGinness

Color Associations in Astrology

Today, we'll dive into the fascinating connections between color and astrology and delve into how each zodiac sign is associated with specific colors and how you can harness these associations to elevate your design work.

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Newsletter Alex McGinness Newsletter Alex McGinness

The Magical Power of Color

Today, I’m excited to share a special podcast episode that takes you through the enchanting journey of my Unicorn Experience. This unique approach to branding merges astrology with strategic design to resonate deeply with your true self and your audience

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Podcast Alex McGinness Podcast Alex McGinness

25: The Power of Color in Branding & Web Design

How can understanding color theory transform your design work and influence user behavior on your website? In this vibrant episode of Rainbow Reflections, our host Alex McGinness unravels the color wheel and the profound impact of color psychology. Explore the foundational elements of visual design, and discover the magic behind color harmonies like complementary, analogous, triadic, and tetradic combinations. Alex also discusses the essential properties of color—hue, saturation, and brightness—and how they can bring your designs to life. Learn why color psychology is more than just a theory, and see how colors can evoke emotions and drive actions, setting the stage for a deeper appreciation of color in branding and web design.

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Newsletter Alex McGinness Newsletter Alex McGinness

Astrobranding in the Wild

Astrobranding is such a fun, fascinating topic, but I also feel it's one of those things that doesn't truly make sense until you start to die into it. So that's exactly what we're going to to today!

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Alex's hand holding a mug that says be a nice human with rainbow text

It’s All in the Details

Ready to Get Started?

Alex holding a design book at her desk showcasing color palettes