Small Business Branding for Conscious Brands

Alex McGinness Alex McGinness

The Heart Behind Arcoíris Design Studio

A love letter to resonance, rainbow roots, and the ripple effect. This is the story of how Arcoíris Design Studio came to be, and why I believe design is a ritual that can change your business (and the world).

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Alex McGinness Alex McGinness

Websites I Built in 2025

In 2025, I helped coaches, creatives, students, and soul-led founders bring structure to their ideas, clarity to their offerings, and beauty to their online homes. Each one started in chaos and ended in rhythm.

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Alex McGinness Alex McGinness

Brands I Birthed in 2025

Design is a ritual of resonance. In this visual love letter, I’m sharing the nine soulful brands I brought to life in 2025, each one a story, a strategy, and a little bit of magic. Come explore the beauty we co-created.

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Alex McGinness Alex McGinness

7 Brand Tips for Yoga Studios

Discover 7 soulful brand tips to help your yoga studio stand out, connect with your community, and grow sustainably, with insights from a designer who’s also been behind the mat.

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Entrepreneurship Alex McGinness Entrepreneurship Alex McGinness

Why I Gave Up On Hustle Culture

For years, I was obsessed with productivity hacks, morning routines, and squeezing every drop of efficiency out of my day. I devoured books, podcasts, and articles from so-called "hustle culture" gurus promising that if I just woke up earlier, worked harder, and pushed through burnout, I’d achieve success. Spoiler alert: I didn’t.

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Branding Alex McGinness Branding Alex McGinness

How to Create a Brand That Feels Like You

Your brand should feel like home — a space where your authenticity and values shine through, effortlessly connecting you to the people you’re meant to serve. Let’s dive into how you can create a brand that feels like you.

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Entrepreneurship, Creativity, Spirituality Alex McGinness Entrepreneurship, Creativity, Spirituality Alex McGinness

How I Plan My Year with Intention (and What I Let Go Of)

Planning your year with intention is more than just setting goals. It’s about aligning with your values, embracing flexibility, and letting go of what no longer serves you. Explore how tools like tarot, the moon’s cycles, and authentic reflection can guide you toward a purposeful and fulfilling year.

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