Small Business Website Design & Branding is About So Much More Than Pretty Visuals

it’s how your energy enters the room

You've got a vision. A clear one. You know what your work feels like, what it stands for, and the people it's meant to reach. But somewhere between your imagination and the screen, something gets lost. Maybe you've worked with designers who delivered something technically fine but completely off. Maybe you've tried to DIY it and hit a tech wall that made you wonder if what you actually want is even possible. Maybe you've just made peace with a brand that doesn't really feel like you. Or maybe you're just starting out and have no idea where to begin.

You're not hard to understand. You've just never had a designer who knew how to listen. That's where I come in.

I'm Alex, and to me, design is a ritual of resonance. Every project starts with deep listening—to you, your vision, and the people you're here to serve. I take what lives in your imagination and expand it beyond what you thought was possible, translating it into strategy, logos, color, and websites that finally make sense of who you are. And I do it in a way that actually makes sense to you. Think thorough walkthroughs, video guides, and a process that feels truly human. No tech overwhelm. No guesswork. Just a brand that looks, feels, and speaks like you, and a designer who’s got your back every step of the way. If you've been waiting to finally get this right, you're in the right place.

Yellow star icon from the Arcoíris Design Studio brand.
Rainbow unicorn icon from the Arcoíris Design Studio brand, symbolizing creativity, magic, and vibrant self-expression.
Close-up of Alex McGinness’s arm holding a colorful “Be a Nice Human” mug in front of a computer at Arcoíris Design Studio.
Disco ball icon from the Arcoíris Design Studio brand, representing celebration, creativity, and radiant joy.
Yellow triangle icon from the Arcoíris Design Studio brand.
Alex holding a design book at her desk showcasing color palettes

Let’s Bring Your Magic to Life

Choose the path that aligns with your vision

Small business owner exploring brand identity and brand messaging to connect with target audience and build brand awareness through effective brand strategies and marketing materials

Not Sure Where to Start?

Begin with an Astrobranding Reading

Before the logos, before the colors, before any design decisions, there's clarity. Astrobranding is a $250 brand strategy session that uses your birth chart to uncover your core essence, communication style, and the story your brand is meant to tell. You'll walk away with a personalized 30+ page PDF and video walkthrough that makes every design decision after it easier, more intentional, and deeply you.

Your $250 investment credits toward your next branding package within 90 days.

Alex McGinness holding an iris flower with a soft rainbow lens flare, reflecting the colorful and creative essence of Arcoíris Design Studio.

Rainbow Reflections

Branding, creativity and conscious business for the multi-hyphenate entrepreneur.

A newsletter for those craving meaning, magic, and intention in the way they build their brand. Inside, I share thoughts on intuitive design, enchanting strategy, and what it really feels like to grow an aligned, authentic business and everything in between. No façade, no fluff. Just real stories, just for you.

Reflective. Rhythmic. Real. It’s like a rainbow zine for your inbox.

On the Blog

Brand Clarity, Digital Magic & Conscious Strategy

Explore practical guidance, visual storytelling, & insight for growing your brand with intention.

Whether you're refining your message, planning a website, or building your visual identity, these articles support small business website design & branding that feels like you.

DIY small business branding and web design resources, including printable templates and digital tools

DIY Magic, Digital Tools & Intuitive Resources

Not quite ready for custom design? Explore my growing collection of Squarespace templates, resources, and guides to support your brand journey at your own pace, with intuitive ease.

What Clients Say

Did You Know?

Arcoíris

noun - Spanish

1. Translation of rainbow. A prismatic arc of light in the sky, created when sunlight reflects and refracts through raindrops.
2. Iris, in Greek mythology, is the goddess of the rainbow. She is a messenger between worlds.

This name was chosen with intention. It is a symbol of color, connection, transformation, and beauty after the storm. Just like the brands I help bring to life.

decor image of a rainbow

[arc-oh-ear-ees]

How to Pronounce It

Hi, I’m Alex

Your Design Unicorn

Founder & Lead Designer at Arcoíris Design Studio

If you’ve ever felt misunderstood by designers, boxed in by strategy, or overwhelmed by the branding process, you’re not alone.

I help intentional, personal brands bring their visions to life through small business website design & branding that’s intuitive, expansive, and anything but cookie-cutter.

My work blends clarity with creativity, color with meaning, strategy with soul. Whether you’re launching, pivoting, or evolving, we’ll co-create a visual identity or digital home that feels like you.

This isn’t just about looking good. It’s about being seen. Let’s build a brand that holds your magic, message, and momentum.