What I Learned from Attending Over 100+ Networking Events Last Year
If you had told me a year ago that in-person networking would completely transform my business, I wouldn’t have believed you. As a web designer, my work is inherently digital. Logically, that should mean all my marketing efforts should be online too, right?
Wrong.
Attending over 100 networking events last year has given me more business growth, confidence, and genuine relationships than Instagram has since 2020—and that’s saying a lot. These events have provided an incredible opportunity to expand my network, refine my messaging, and deeply understand what resonates with potential clients and collaborators.
I’ve also realized that networking works well for me because:
It’s a controlled environment.
I can have intentional conversations.
I get to show up as myself.
Each time I stepped into a room full of new people, I was reminded that real, face-to-face connections have a unique ability to build trust and credibility that digital interactions simply can't match. It wasn’t just about shaking hands and exchanging business cards; it was about having meaningful conversations that led to long-term relationships.
At first, attending so many events felt overwhelming. The time and energy involved can be exhausting. But over time, I’ve learned how to navigate these spaces with confidence, turning what once felt intimidating into exciting opportunities. I’ve discovered the power of showing up consistently, refining my approach, and truly listening to the needs of others.
Here’s what I’ve learned from showing up, over and over again, in rooms full of strangers (who didn’t stay strangers for long).
1. Networking in Person Has Legitimized My Business in a Way That Doesn't Feel Possible Online
There’s something about introducing yourself as a business owner out loud in a room full of people that makes it feel real in a way that posting online never quite does. The confidence boost I’ve gained from these experiences has been everything. When I introduce myself and see the immediate recognition in someone's eyes, it reminds me why I do what I do. But beyond that, it also affirms how truly needed my work is.
In-person networking has also helped me refine my elevator pitch—a short and persuasive summary of what I do and why it matters. Repeating my business story to new people over and over again has allowed me to craft a version that is both compelling and authentic. Each interaction teaches me something new about how I present myself and what aspects of my work truly resonate with others.
Beyond just business, these experiences have helped me build a strong professional identity. Networking isn’t just about exchanging business cards—it’s about becoming someone people remember, someone they think of when they need your expertise. And that makes all the difference.
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