What I Learned from Attending Over 100+ Networking Events Last Year

If you had told me a year ago that in-person networking would completely transform my business, I wouldn’t have believed you. As a web designer, my work is inherently digital. Logically, that should mean all my marketing efforts should be online too, right?

Wrong.

Attending over 100 networking events last year has given me more business growth, confidence, and genuine relationships than Instagram has since 2020—and that’s saying a lot. These events have provided an incredible opportunity to expand my network, refine my messaging, and deeply understand what resonates with potential clients and collaborators.

I’ve also realized that networking works well for me because:

• It’s a controlled environment.

• I can have intentional conversations.

• I get to show up as myself.

Each time I stepped into a room full of new people, I was reminded that real, face-to-face connections have a unique ability to build trust and credibility that digital interactions simply can't match. It wasn’t just about shaking hands and exchanging business cards; it was about having meaningful conversations that led to long-term relationships.

At first, attending so many events felt overwhelming. The time and energy involved can be exhausting. But over time, I’ve learned how to navigate these spaces with confidence, turning what once felt intimidating into exciting opportunities. I’ve discovered the power of showing up consistently, refining my approach, and truly listening to the needs of others.

Here’s what I’ve learned from showing up, over and over again, in rooms full of strangers (who didn’t stay strangers for long).

1. Networking in Person Has Legitimized My Business in a Way That Doesn't Feel Possible Online

There’s something about introducing yourself as a business owner out loud in a room full of people that makes it feel real in a way that posting online never quite does. The confidence boost I’ve gained from these experiences has been everything. When I introduce myself and see the immediate recognition in someone's eyes, it reminds me why I do what I do. But beyond that, it also affirms how truly needed my work is.

In-person networking has also helped me refine my elevator pitch—a short and persuasive summary of what I do and why it matters. Repeating my business story to new people over and over again has allowed me to craft a version that is both compelling and authentic. Each interaction teaches me something new about how I present myself and what aspects of my work truly resonate with others.

Beyond just business, these experiences have helped me build a strong professional identity. Networking isn’t just about exchanging business cards—it’s about becoming someone people remember, someone they think of when they need your expertise. And that makes all the difference.

2. I Know Way More Than I Think I Do

People might know what I do in a general sense, but many don’t understand how to implement it for themselves in a way that’s actually effective. Networking has shown me firsthand that the knowledge and expertise I provide to business owners genuinely matter. It reinforces the importance of showing up with confidence in my skills so I can help others show up confidently in their own businesses as well.

It’s not just about validation; it’s about embodiment. I walk into events knowing I am the expert at what I do, and that energy is contagious. The more I show up, the more I reinforce this belief within myself. I’ve also realized that when people see my confidence in person, they are far more likely to trust my expertise, making real-life connections even more impactful.

Every time I share insights, answer a question, or help someone understand branding or web design better, I see it clearly: I actually know my stuff.

Imposter syndrome thrives in isolation, but in conversation? It fades away. You don’t have to be the most experienced person in the room to provide value—you just have to share what you know.

3. Digital Business ≠ Digital Marketing Only

Yes, my work happens online, but that doesn’t mean my marketing should be limited to digital spaces. The reality is:

• Social media doesn’t convert like it used to.

• The best clients come from real relationships.

• Word of mouth is still gold.

• Conversations in real life are far more engaging and memorable than a fleeting Instagram story.

• Trust is built much faster when people meet you face-to-face rather than through a screen.

Showing up in person has given me better, more aligned clients than Instagram ever has. The last few years have changed how people interact online, but face-to-face connection? That still works. Beyond just meeting potential clients, networking in person has led to stronger collaborations, more referral opportunities, and a higher level of credibility than any digital platform alone could provide.

4. Find Your People

Not all events are created equally. I’ve learned that attending events where my ideal clients naturally gather is way more effective than going to general networking mixers. It’s not just about showing up anywhere—it’s about being intentional with where I invest my time and energy. Attending the right events ensures that I’m having meaningful conversations with people who are actually interested in what I offer.

For me, that meant attending wellness events, because my clients—creative entrepreneurs, wellness practitioners, and spiritually curious business owners—were already there. These events not only introduce me to potential clients but also allow me to immerse myself in their communities, helping me understand their unique challenges and needs on a deeper level.

5. Consistency Is Key

I personally attend two networking events per week because I have the time and space in my schedule for it. But even one event a week is a solid commitment for business growth. Consistency in attending events helps build recognition and trust over time, as people begin to associate you with your expertise and industry. It’s not just about the number of events—it’s about showing up in a way that is memorable and meaningful.

And here’s something important: Do not skip networking events just because you’re busy.

Keeping a steady flow of new connections ensures you don’t hit dry spells in your business. Even during busy seasons, maintaining networking efforts ensures that you continue to nurture new opportunities. The connections you make today could be the referrals and collaborations that sustain your business months down the line.

Final Thoughts

Networking is not just about getting clients. It’s about building relationships, establishing credibility, and creating opportunities in ways that Instagram (or any other platform) simply can’t replicate. It allows you to have real, meaningful conversations that often lead to unexpected collaborations, referrals, and even friendships that strengthen your business in ways you might not anticipate.

If you’ve been hesitating to put yourself out there, I highly recommend giving it a real shot this year. Find events that align with your brand, show up consistently, and be open to the possibilities. Whether it’s a local networking event, a niche industry meetup, or a casual coffee chat with like-minded professionals, every interaction can contribute to your growth.

Are you networking in person? I’d love to hear your experiences—drop a comment and let’s chat! What events have worked best for you?