Most people don’t realize that branding goes far beyond just building a website—it includes designing logos, defining a brand’s voice, and creating a cohesive visual identity. Just the other day, someone told me they wanted to redo their logo but didn’t even realize that’s something I offer under brand design. That’s why I’m writing this post: to clarify what branding really is, what it encompasses, and why it’s so essential for your business.

As a business owner, being aware of these naming pitfalls will aid you in discovering an exciting company name.

As I delve more and more into the world of Shopify, I keep thinking about product-based businesses and their needs. eCommerce is projected to make up of 20.4% of global retail sales by the end of 2022, meaning that we now live in a world that increasingly relies on online shopping and digital consumerism.

When you’re running a business, the last thing you want to worry about is figuring out the order you should invest your business in. That’s why I’m making it easy for you today and walking you through why you should invest in brand design before web design. I often have people reach out to me for web design before they have proper branding done.

Today I wanted to get a little bit personal with you. Many of you may not know my story of becoming a designer, but I thought it would be fun to share how I got here! It was a long and windy road, so strap yourself in for the ride. We’re going to go way back and start the journey in childhood.

When you’re at the point in your business where you’re looking to invest in web design, it’s important to make sure you get the most out of your investment. You don’t want to spend thousands of dollars creating a site that is lackluster. That totally defeats the purpose of the investment!

Have you ever thought about the name you’re using for your business? I’m sure you have. Naming can be such a tricky and nuanced part of the business building process. Your name is going to be something that sticks with you—hopefully—indefinitely moving forward.

I think that background is one of the reasons why, for me, color is one of the most interesting parts of design. It's something that's so foundational, we don't even realize the effect it has on us. Our brains process color so seamlessly and effortlessly that we can forget that each color has a different effect on us.

I’ve been thinking a lot about my business lately and how I want to proceed as a business owner. How can I be as responsible as I want to be in my business? How can I be a true leader and run my business with integrity? So here I am, sharing with openness and transparency about my financial goals and dreams as a business owner in 2021.

Are you using stock photos yet? If not, you need to, now! Stock photography is crucial for anyone running a business. They can be used for a variety of purposes such as social media graphics, blog post graphics, website graphics, Instagram content, Facebook ads, and more.