In business, I believe our decisions are most powerful when they’re both strategic and intuitive.

Let’s talk about some common branding mistakes and how to avoid them so your brand shines with clarity, confidence, and authenticity, ensuring that your business makes a lasting impression.

Astrobranding is a specialized type of astrology reading that I developed specifically for my clients, many of whom view life and business through a spiritual lens.

Your brand should feel like home — a space where your authenticity and values shine through, effortlessly connecting you to the people you’re meant to serve. Let’s dive into how you can create a brand that feels like you.

In today’s crowded marketplace, standing out isn’t about being the loudest, it’s about being authentic. Your brand essence is the heart of who you are, the emotion and value that connect with your audience on a deeper level. Whether you’re in the wellness, creative, or spiritual space, embracing authenticity builds trust, loyalty, and lasting connections. Discover why your brand essence matters and how you can uncover and embody it to create a business that resonates and inspires. Ready to dive in? Let’s explore the power of authentic branding!

Branding isn’t just your logo or color palette, it’s the heartbeat of your business. In this post, I’m breaking down what branding really means, why it’s essential before you build your website, and how to create a brand that feels like you. Whether you’re refreshing your visuals or clarifying your message, this guide will help you connect strategy with soul and bring your brand to life.

Discover how astrology and color theory intersect, and how you can use their energetic associations to create a brand palette that feels aligned, intentional, and magnetic.

Your website isn’t your foundation, your brand is. Discover why brand strategy should come before web design, and how building your foundation first creates a website that feels aligned, intentional, and effortlessly you.

As a business owner, being aware of these naming pitfalls will aid you in discovering an exciting company name.

As I delve more and more into the world of Shopify, I keep thinking about product-based businesses and their needs. eCommerce is projected to make up of 20.4% of global retail sales by the end of 2022, meaning that we now live in a world that increasingly relies on online shopping and digital consumerism.

When you’re running a business, the last thing you want to worry about is figuring out the order you should invest your business in. That’s why I’m making it easy for you today and walking you through why you should invest in brand design before web design. I often have people reach out to me for web design before they have proper branding done.

Today I wanted to get a little bit personal with you. Many of you may not know my story of becoming a designer, but I thought it would be fun to share how I got here! It was a long and windy road, so strap yourself in for the ride. We’re going to go way back and start the journey in childhood.

When you’re at the point in your business where you’re looking to invest in web design, it’s important to make sure you get the most out of your investment. You don’t want to spend thousands of dollars creating a site that is lackluster. That totally defeats the purpose of the investment!

Have you ever thought about the name you’re using for your business? I’m sure you have. Naming can be such a tricky and nuanced part of the business building process. Your name is going to be something that sticks with you—hopefully—indefinitely moving forward.

I think that background is one of the reasons why, for me, color is one of the most interesting parts of design. It's something that's so foundational, we don't even realize the effect it has on us. Our brains process color so seamlessly and effortlessly that we can forget that each color has a different effect on us.

Are you using stock photos yet? If not, you need to, now! Stock photography is crucial for anyone running a business. They can be used for a variety of purposes such as social media graphics, blog post graphics, website graphics, Instagram content, Facebook ads, and more.