Small Business Branding
& Web Design for
Conscious Visionaries

Where imagination, storytelling & creative play help you connect deeply with the people you’re meant to serve.

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Design as a Ritual of Resonance

Small Business Website Design & Branding is About So Much More Than Pretty Visuals

it’s how your energy enters the room

You've got a vision. A clear one. You know what your work feels like, what it stands for, and the people it's meant to reach. But somewhere between your imagination and the screen, something gets lost. Maybe you've worked with designers who delivered something technically fine but completely off. Maybe you've tried to DIY it and hit a tech wall that made you wonder if what you actually want is even possible. Maybe you've just made peace with a brand that doesn't really feel like you. Or maybe you're just starting out and have no idea where to begin.

You're not hard to understand. You've just never had a designer who knew how to listen. That's where I come in.

Close-up of Alex McGinness’s arm holding a colorful “Be a Nice Human” mug in front of a computer at Arcoíris Design Studio.

Alex holding a design book at her desk showcasing color palettes

Hi, I’m Alex

The design MAgician at Arcoíris Design Studio

To me, design is a ritual of resonance. Every project starts with deep listening—to you, your vision, and the people you're here to serve. I take what lives in your imagination and expand it beyond what you thought was possible, translating it into strategy, logos, color palettes, and websites that finally feel like you. And I do it in a way that actually makes sense. Think thorough walkthroughs, video guides, and a process that feels truly human. No tech overwhelm. No guesswork. Just a brand that looks, feels, and speaks like you, and a designer who’s got your back every step of the way. If you've been waiting to finally get this right, you're in the right place.

Get to Know Alex

The design speaks for itself.

80+ projects. One question guiding them all: does this feel like you?

Astro Choreo
Dr. Nick Alder
Gabriela Herstik
Death Trip Vintage
Nisha Mody
Carolyn Egan's Holistic Academic Development
Catherine Gerdes
TYCA Flower Shop
Love is My Calling
Trish Taylor

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services

Let’s Bring Your Magic to Life

Choose the path that aligns with your vision

Visual Brand Design

Your brand deserves a foundation that reflects your depth, values, and energy. This is where we build the visual language of your business: from brand strategy and positioning to logos, color palettes, and beyond. Small business branding brings clarity, cohesion, and confidence to every piece of your presence.

Web Design & Development

Your website is more than a digital business card. It’s your online home, your marketing hub, and a reflection of your growth. I’ll design a strategic, intuitive, and functional site that helps you show up fully and connect with the clients you’re here to serve. This is small business web design that works & feels like you.

Oracle & Tarot Deck Design

Your deck is more than a collection of cards, it’s a channel, a sacred tool. Whether you're creating an oracle, or tarot deck, I’ll help you bring your vision to life with intuitive design and full-spectrum support. From first concept to print-ready files, we’ll create something that looks beautiful, feels aligned, and holds real magic.

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Did You Know?

Arcoíris

noun - Spanish

[arc-oh-ear-ees]

1. Translation of rainbow. A prismatic arc of light in the sky, created when sunlight reflects and refracts through raindrops.
2. Iris, in Greek mythology, is the goddess of the rainbow. She is a messenger between worlds.

This name was chosen with intention. It is a symbol of color, connection, transformation, and beauty after the storm. Just like the brands I help bring to life.

What Clients Say

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I have been putting off redoing my website for a myriad of reasons, that it didn’t really matter that much to my business, but also that a tech related person wouldn’t be able to feel and see my vision. The minute I met Alex at a local event, I knew we’d be working together in some capacity. I’ve never met an entrepreneur who can be both the artist and the executor with insane amount of talent and precision. I was initially drawn to her bold colors and astrological offerings, but that was just the icing on the cake! The amount of education, attention to detail and outside the box thinking was unparalleled. If you need any kind of website or branding work, I can’t recommend her highly enough!!
– Lauren Paige, Transformational Coach
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Alex is really wonderful and so talented at what she does, she helped me with my branding making sure that it represented me, my style and my hopes of what I wanted to get across to my clientele. With her design she took a very boring website that I had made myself and transformed it into a really beautiful and elegant space that I'm proud to show clientele. She's thorough and has a very stream lined process of getting things done. If you're looking for a truly unique website that stands out, with support, efficiency and clarity I 100% recommend Alex.
– Gabrielle Pellegrino, Photographer
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Working with Alex has been an absolute blessing! From the start, she explained everything in detail, brought incredible creativity to the project, and truly got me. Alex’s ability to capture my vision while making the process smooth and enjoyable was amazing. What initially drew me to work with her was your vibe, website, and social media presence, they all felt so aligned and inspiring. Before starting, my biggest hesitation was figuring out the direction of my next steps and expanding my offerings. But she made everything feel so clear and empowering! If anyone is on the fence about hiring her, I’d say: Run, don’t walk, just do it! Alex are truly a lovely soul, and I’m so grateful for this experience.
– Ranna McSwain, Wedding Officiant
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Working with Alex was wonderful! She did a beautiful job of taking my vision and bringing it to life. I am in love with the logo she designed. The Astro branding was an added bonus and supported me in learning more about myself and my business. Definitely recommend working with her.
– Theresa Russell, Realm of Intensions
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Before working with Alex, I knew I had something special, but my website didn’t fully reflect the depth, intention, or professionalism behind my work. Because of her, I now feel confident pitching my brand, sharing my site, and stepping into bigger opportunities without hesitation.
— Shadonis, Astrocartographer & Astrology Jewelry Designer
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Alex brings the perfect mix of intuition and logic to help you create a website and cohesive brand that matches your essence and meets your goals. I loved how positive and excited she was throughout the process, you can tell she truly loves what she does. Working with her was the push I needed, and I’m so glad I did.
— Amanda Stark, Glitter & Gravitas
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Working with Alex was a true joy. From the first time we spoke, I could see that she understood my vision and that I could fully trust her to bring it to life. Her work is playful, super creative, and she treats every project like it's sacred, because she knows that it is for her clients. What she delivered went above and beyond what I hoped for and it was completely worth the investment!
— Mariana Poole, Joyful Birth
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"SHUT UP, I’M DECEASED. I’M OBSESSED WITH EVERYTHING." That was my real-time reaction to Alex’s design work, and I still feel that way. She understood my vision on a spiritual level and brought it to life with magic, clarity, and intention. Her process is thoughtful, intuitive, and collaborative. I felt so seen, supported, and celebrated throughout. If you want a brand that feels beautiful, alive, and deeply you, Alex is your person.
– Gabriela Herstik, Author & Educator
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If you get the chance to work with Alex, do it! She’s not only a brilliant branding and web designer, but also brings fresh, intuitive insight into your business. Alex is the outside perspective you want and need. She thoughtfully explores your intentions, clarifies audience needs in plain language, and translates it all into stunning visual storytelling. Her command of color psychology feels like art therapy. And yes, she will know what your dream site looks like before you do. Alex = Full-Time Digital Wizard.
– Carolyn Egan, Holistic Academic Development
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Working with Alex was such a unique and aligned experience! Her creative vision, astrobranding expertise, and vibrant energy made the process fun and deeply intentional. She truly takes the time to understand your goals and brings them to life in a way that feels authentic and artful. If you’re looking for a color-loving, intuitive designer who gets the vibes, Alex is your gal!
– Kaitlyn, Sacred Vessels Wellness
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I have been working with Alex for years now and she truly just gets better and better! Alex built me the website of my dreams back in 2020 and back then the process was fun, creative, and stress-free. Fast forward to my website revamp in 2023 and I barely even had to guide her through the updates I wanted because she is so intuitively connected to my brand. Alex can not only make your website as functional as possible for your specific needs, but she also makes it PRETTY! Work with her immediately!!!
– Gabi Rosales, The Stylist Witch
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Alex is intuitive, creative, organized and visionary, as well as just a joy to be around. You'll be so happy with your results of your design/branding project with her!
– Catherine Andrews, Intuitive Coach
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I knew you were the right designer with me as soon as we connected! I decided to work with you because of your style and the fact that you work intuitively. I love how organized and thorough you are. It made working with you super pleasant! Your level of professionalism made me trust you and your work even more as soon as we started working together.
– Cassie Uhl, Writer, Artist & Energy Healer
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I recently hired Alex for my website rebrand, and I am beyond impressed! As a photographer, I needed a site that not only showcased my work but also reflected my personal brand. Alex took the time to understand my vision and brought it to life beautifully. The website she designed is stunning, colorful, modern, and a perfect representation of my photography. It exceeds anything I could have imagined! Working with Alex was an absolute pleasure. She’s professional, creative, and incredibly responsive. She listened to my ideas, offered brilliant solutions, and made the entire process seamless. Alex has a true gift for creating beautiful, functional, and user-friendly designs that elevate your brand.
– Keiki-Lani Knudsen, Photographer
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“Working with Alex was a great experience. She is highly organized, process-driven, quick to incorporate feedback, and flexible and collaborative in working toward the ideal website. She also brings a lot of fun and flair to her designs, which really elevates the final product. I couldn’t recommend her more highly.”
– Maya Sarin, Poet, Author & Consultant

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On the Blog

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