How can understanding color theory transform your design work and influence user behavior on your website? In this vibrant episode of Rainbow Reflections, our host Alex McGinness unravels the color wheel and the profound impact of color psychology. Explore the foundational elements of visual design, and discover the magic behind color harmonies like complementary, analogous, triadic, and tetradic combinations. Alex also discusses the essential properties of color—hue, saturation, and brightness—and how they can bring your designs to life. Learn why color psychology is more than just a theory, and see how colors can evoke emotions and drive actions, setting the stage for a deeper appreciation of color in branding and web design.

Today, we'll dive into the fascinating connections between color and astrology and delve into how each zodiac sign is associated with specific colors and how you can harness these associations to elevate your design work.

How can understanding color theory transform your design work and influence user behavior on your website? In this vibrant episode of Rainbow Reflections, our host Alex McGinness unravels the color wheel and the profound impact of color psychology. Explore the foundational elements of visual design, and discover the magic behind color harmonies like complementary, analogous, triadic, and tetradic combinations. Alex also discusses the essential properties of color—hue, saturation, and brightness—and how they can bring your designs to life. Learn why color psychology is more than just a theory, and see how colors can evoke emotions and drive actions, setting the stage for a deeper appreciation of color in branding and web design.

Our latest podcast episode takes you on an astrological adventure, revealing how to integrate your chart into your brand's identity. This episode is all about the transformative power of Astrobranding.

Dive into the core of Arcoíris Design's creative ethos in this enlightening post, where we unravel our unique methods that blend intuitive design with strategic insight to inspire and elevate every project.

Dive into the core of Arcoíris Design's creative ethos in this enlightening post, where we unravel our unique methods that blend intuitive design with strategic insight to inspire and elevate every project.

Your website isn’t your foundation, your brand is. Discover why brand strategy should come before web design, and how building your foundation first creates a website that feels aligned, intentional, and effortlessly you.

Dive into the core of Arcoíris Design's creative ethos in this enlightening post, where we unravel our unique methods that blend intuitive design with strategic insight to inspire and elevate every project.

Rejoin Alex McGinness in 'Rainbow Reflections is Back' as she revisits and revitalizes her blog with fresh insights, weaving together personal stories and professional experiences to inspire your creative and spiritual journey.

Embrace the power of intuition to guide your spiritual business. This insightful discussion with Gabi, the Stylist Witch, unveils how inner wisdom can lead to profound business success and personal fulfillment.

In this podcast episode, Alex chats with Esther Knox from Sereth Design about about the differences in our approach to managing our creativity in our businesses.

Tap into the cosmic wisdom of astrology to transform your branding strategy. This post guides you through leveraging zodiac insights to forge deeper, more meaningful connections with your audience, enhancing brand resonance and authenticity.

As a business owner, being aware of these naming pitfalls will aid you in discovering an exciting company name.

You know when you’re on a website, and you click on a link on the page, and then it scrolls to another section on that same page? That’s an anchor link! In this post, I’ll walk you through how to create them on Squarespace.

Images are the main culprit in slowing down your website. That’s why it’s important that you optimize them so that your site speed is minimally affected by them.

Maintaining good communication with your clients is essential, but not always easy to do. That’s why I like to use Loom regularly as an integral part of my internal business processes.

I think all of us know what QR codes are now that we live in post-COVID world. Most of us had the experience of going to a restaurant and having to scan a barcode to access the menu. QR code technology was created in the early 1990s, but it gained a lot of popularity during the pandemic for being an effective option for showcasing information in a contactless way.

In the wake of the Roe vs Wade reversal last week, I thought it was imperative to bring up this topic again and expand on my original thoughts. I still think business is political, and that hasn’t changed. But even more so than before, I think being a business owner inherently makes you a political person. Especially if you’re a woman*.

As I delve more and more into the world of Shopify, I keep thinking about product-based businesses and their needs. eCommerce is projected to make up of 20.4% of global retail sales by the end of 2022, meaning that we now live in a world that increasingly relies on online shopping and digital consumerism.

When you’re running a business, the last thing you want to worry about is figuring out the order you should invest your business in. That’s why I’m making it easy for you today and walking you through why you should invest in brand design before web design. I often have people reach out to me for web design before they have proper branding done.