Small Business Branding for Conscious Brands

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Entrepreneurship, Business Tips Alex McGinness Entrepreneurship, Business Tips Alex McGinness

Why Notion is My Favorite Project Management Tool as a Designer

As a small business owner, I get it. Getting organized is hard, especially with so many options out in the market. When I started my business back in 2019, I was overwhelmed by the options. So much so that for a few years I hopped around from platform to platform. Asana, Trello, ClickUp, Airtable, Notion, Basecamp...I’ve tried them all. Ultimately though, the platform that I ended up sticking with was Notion.

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Web Design Alex McGinness Web Design Alex McGinness

How to Add a Favicon to Your Squarespace Website

A custom favicon is an important but often overlooked detail on your website. It can make the difference between your site looking DIY version custom built. But wait, what is a favicon? In this post I’ll share what a favicon is, why a favicon is important, how to create one and how to add one to your Squarespace website.

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Web Design Alex McGinness Web Design Alex McGinness

How a Template Remix Actually Works

When it comes to web design, it can be confusing to figure out what the best type of service works for you and your business. Take my own business, for example. I offer both Template Remix sprint services and custom Website Wizardry services as well.

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Mindfulness, Entrepreneurship Alex McGinness Mindfulness, Entrepreneurship Alex McGinness

How an Affirmation Practice Can Improve Your Business

Have you ever practiced affirmations? They’re a tool used to shift your mindset and improve the way you think about yourself and the world around you. For me, I’ve found that they’ve had profound effects on my business over the course of time. I’ve honestly been surprised by this revelation because when I started practicing affirmations I didn’t think I’d see any tangible results.

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Web Design Alex McGinness Web Design Alex McGinness

The 5 Most Common Mistakes I Notice on Websites

As a web designer, I spend a lot of time looking at websites. It’s one of those things that I both love and dread doing. Why? Because if a website is amazing, it is such a fun experience. And if it’s bad, well, it’s not. That being said I’ve looked at so many websites over the course of time that I thought I’d share some of the most common mistakes I typically notice on websites.

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Branding Alex McGinness Branding Alex McGinness

Brand Names Dos and Don’ts

Have you ever thought about the name you’re using for your business? I’m sure you have. Naming can be such a tricky and nuanced part of the business building process. Your name is going to be something that sticks with you—hopefully—indefinitely moving forward.

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Entrepreneurship, Mindfulness Alex McGinness Entrepreneurship, Mindfulness Alex McGinness

Diary of a Human Being: Following the Intuitive Pull

I am starting a new series on the blog. As you can probably tell from the title above, it’s called Diary of a Human Being. This is going to be an off-the-cuff series where I go all-in on a topic that I feel like discussing. There won’t be an agenda. There won’t be an outline. There won’t even be research (unless I feel like diving into research.) The idea is that I will discuss from my heart and share what’s on my mind. There won’t be any goal to the posts themselves except self-expression.

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Web Design Alex McGinness Web Design Alex McGinness

Is Squarespace, Shopify, or WordPress right for you?

When it comes to building a website, it can be super daunting because there are so many options out there. Should you build a site from scratch or should you use a builder? Or maybe a CMS will be better for you? What about open-source versus a contained system? It can be difficult to discern which option will be right for you and the current stage of your business.

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Branding Alex McGinness Branding Alex McGinness

Tools for Color Psychology

I think that background is one of the reasons why, for me, color is one of the most interesting parts of design. It's something that's so foundational, we don't even realize the effect it has on us. Our brains process color so seamlessly and effortlessly that we can forget that each color has a different effect on us.

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Mindfulness, Business Tips, Entrepreneurship Alex McGinness Mindfulness, Business Tips, Entrepreneurship Alex McGinness

My Top Podcasts for Spiritually-Focused Businesses (2022 Update)

For those of you that don't know, I'm a podcast fiend. I'm constantly listening to them to gather ideas for my business, life and everything in between. Fun fact, before I became a full-time designer I would spend my mornings commuting to my 9-5 job while listening to entrepreneurial podcasts and I still listen to entrepreneurial podcasts to this day.

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Web Design Alex McGinness Web Design Alex McGinness

3 Easy Ways to Update Your Website on Your Own

For those of you that don’t already know, websites are a living breathing part of your business. They’re meant to grow and change with you over time and not meant to stay stagnant. In the following blog post, I’ll share 3 easy ways you can update your website to make it look and feel fresh for your audience as your business evolves over time.

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Alex McGinness Alex McGinness

Running a Business is a Political Act

I wholeheartedly believe that it is your responsibility as a brand to stand up for what's right in the world, which inherently means that business is political.

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