Small Business Branding for Conscious Brands

Alex sitting on a green velvet couch, holding a book and wearing a rainbow outfit
Alex laughing in rainbow outfit standing in front of flower wall
Podcast Alex McGinness Podcast Alex McGinness

26: Spirit-Led Entrepreneurship with Britta GreenViolet

How can understanding color theory transform your design work and influence user behavior on your website? In this vibrant episode of Rainbow Reflections, our host Alex McGinness unravels the color wheel and the profound impact of color psychology. Explore the foundational elements of visual design, and discover the magic behind color harmonies like complementary, analogous, triadic, and tetradic combinations. Alex also discusses the essential properties of color—hue, saturation, and brightness—and how they can bring your designs to life. Learn why color psychology is more than just a theory, and see how colors can evoke emotions and drive actions, setting the stage for a deeper appreciation of color in branding and web design.

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Podcast Alex McGinness Podcast Alex McGinness

25: The Power of Color in Branding & Web Design

How can understanding color theory transform your design work and influence user behavior on your website? In this vibrant episode of Rainbow Reflections, our host Alex McGinness unravels the color wheel and the profound impact of color psychology. Explore the foundational elements of visual design, and discover the magic behind color harmonies like complementary, analogous, triadic, and tetradic combinations. Alex also discusses the essential properties of color—hue, saturation, and brightness—and how they can bring your designs to life. Learn why color psychology is more than just a theory, and see how colors can evoke emotions and drive actions, setting the stage for a deeper appreciation of color in branding and web design.

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Podcast Alex McGinness Podcast Alex McGinness

23: My Exact Custom Branding Process

Dive into the core of Arcoíris Design's creative ethos in this enlightening post, where we unravel our unique methods that blend intuitive design with strategic insight to inspire and elevate every project.

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Podcast Alex McGinness Podcast Alex McGinness

20: Rainbow Reflections is Back!

Rejoin Alex McGinness in 'Rainbow Reflections is Back' as she revisits and revitalizes her blog with fresh insights, weaving together personal stories and professional experiences to inspire your creative and spiritual journey.

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