25: The Power of Color in Branding & Web Design
"Visual processing happens so much faster than any other type of processing that happens in the brain. So this means that color is subconsciously processed in our brain before any conscious processing happens.”
How can understanding color theory transform your design work and influence user behavior on your website? In this vibrant episode of Rainbow Reflections, our host Alex McGinness unravels the color wheel and the profound impact of color psychology. Explore the foundational elements of visual design, and discover the magic behind color harmonies like complementary, analogous, triadic, and tetradic combinations. Alex also discusses the essential properties of color—hue, saturation, and brightness—and how they can bring your designs to life. Learn why color psychology is more than just a theory, and see how colors can evoke emotions and drive actions, setting the stage for a deeper appreciation of color in branding and web design.
Next, Alex shines a spotlight on the dynamic use of color in web design. Discover how strategic use of contrasting colors can boost call-to-action clicks and conversion rates, and why varying colors across your web pages can keep users engaged. Alex also discusses the critical importance of accessibility and the legal implications of ADA compliance. All this and much more in this colorful episode of Rainbow Reflections!
Key Topics:
Color Theory Basics (04:09)
Color Psychology (07:18)
Applying Color in Branding (12:34)
Visual Processing in the Brain (16:08)
Accessibility (19:43)
Color’s Influence on Conversion Rates (21:51)
Trends in Web Design and Color (22:38)
Tools, Books, and Resources for Working with Color (24:29)
Wrap-Up (30:01)
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