22: Why You Need Branding Before You Need a Website
“Branding is your lighthouse, it is how you will shine amongst other people doing the exact same thing as you. Branding distinguishes you from your competitors, highlighting what makes your business unique. Whether it's your approach, your values, or the way you solve problems, your brand showcases your new unique selling points.”
Have you ever felt lost in the vast digital landscape, trying to make your brand's voice heard? Our host Alex McGinness breaks down her seven transformative years (and counting) in design that taught her the undeniable power of branding in web design. Branding goes much deeper than color schemes and logo designs; Alex digs deep into the strategic bedrock that supports them: understanding your audience, defining your business mission, embracing your core values, and fine-tuning your brand voice. Branding is the heartbeat of your online presence, and your business as a whole.
Discover how a well-crafted brand strategy can be your lighthouse, guiding your business through the competitive ebb and flow, and cementing your place in the market with a unique selling proposition. Alex shares compelling stories and provides actionable advice, aiming to turn the casual browser into your most devoted client, and how strategic groundwork, not visual design, should be the first stroke of your digital paintbrush. Join in for a riveting discussion that will change the way you think about branding and help you leave a lasting legacy beyond the aesthetics.
Key Topics:
Why You Need Branding Before You Need a Website (01:22)
Breaking Down the Elements of Branding (03:59)
Branding: Visual Identity, Communication Style, Differentiation, and Emotional Resonance (07:12)
The Importance of Branding for Businesses in Today’s Digital Space (13:13)
Brand Strategy Development (19:19)
Aligned Branding for Your Business Growth (26:16)
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