Small Business Branding for Conscious Brands

Alex sitting on a green velvet couch, holding a book and wearing a rainbow outfit
Alex laughing in rainbow outfit standing in front of flower wall
Podcast Alex McGinness Podcast Alex McGinness

26: Spirit-Led Entrepreneurship with Britta GreenViolet

How can understanding color theory transform your design work and influence user behavior on your website? In this vibrant episode of Rainbow Reflections, our host Alex McGinness unravels the color wheel and the profound impact of color psychology. Explore the foundational elements of visual design, and discover the magic behind color harmonies like complementary, analogous, triadic, and tetradic combinations. Alex also discusses the essential properties of color—hue, saturation, and brightness—and how they can bring your designs to life. Learn why color psychology is more than just a theory, and see how colors can evoke emotions and drive actions, setting the stage for a deeper appreciation of color in branding and web design.

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Newsletter Alex McGinness Newsletter Alex McGinness

Color Associations in Astrology

Today, we'll dive into the fascinating connections between color and astrology and delve into how each zodiac sign is associated with specific colors and how you can harness these associations to elevate your design work.

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Newsletter Alex McGinness Newsletter Alex McGinness

The Magical Power of Color

Today, I’m excited to share a special podcast episode that takes you through the enchanting journey of my Unicorn Experience. This unique approach to branding merges astrology with strategic design to resonate deeply with your true self and your audience

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Podcast Alex McGinness Podcast Alex McGinness

25: The Power of Color in Branding & Web Design

How can understanding color theory transform your design work and influence user behavior on your website? In this vibrant episode of Rainbow Reflections, our host Alex McGinness unravels the color wheel and the profound impact of color psychology. Explore the foundational elements of visual design, and discover the magic behind color harmonies like complementary, analogous, triadic, and tetradic combinations. Alex also discusses the essential properties of color—hue, saturation, and brightness—and how they can bring your designs to life. Learn why color psychology is more than just a theory, and see how colors can evoke emotions and drive actions, setting the stage for a deeper appreciation of color in branding and web design.

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Newsletter Alex McGinness Newsletter Alex McGinness

Astrobranding in the Wild

Astrobranding is such a fun, fascinating topic, but I also feel it's one of those things that doesn't truly make sense until you start to die into it. So that's exactly what we're going to to today!

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Podcast Alex McGinness Podcast Alex McGinness

23: My Exact Custom Branding Process

Dive into the core of Arcoíris Design's creative ethos in this enlightening post, where we unravel our unique methods that blend intuitive design with strategic insight to inspire and elevate every project.

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Newsletter Alex McGinness Newsletter Alex McGinness

A Tale of Transformation

In last week's newsletter, we discussed the pivotal role of branding as the foundation of your online presence. Today, I'm thrilled to share a compelling journey that embodies this philosophy: the brand evolution of Trish Taylor.

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Podcast Alex McGinness Podcast Alex McGinness

20: Rainbow Reflections is Back!

Rejoin Alex McGinness in 'Rainbow Reflections is Back' as she revisits and revitalizes her blog with fresh insights, weaving together personal stories and professional experiences to inspire your creative and spiritual journey.

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