How Rainbow Sprints Transform Your Brand Fast

May 9

Welcome back to the newsletter!

Following my deep dive into my custom branding process, this edition is all about Rainbow Sprints—my streamlined, one to two-week intensive branding package designed for entrepreneurs on the go.

What is the Purpose of a Rainbow Sprint

I know some of you may be wondering why I offer Rainbow Sprints and The Unicorn Experience. For me, it's a no brainer, but I figured I'd share my exact reasoning with you before diving into the process.

While the Unicorn Experience offers an in-depth and holistic approach to branding over several weeks, not all businesses require or can afford such extensive services at the beginning. Rainbow Sprints provides a swift, cost-effective alternative, making it an excellent option for startups or businesses needing a quick turnaround on a tighter budget. By offering both services, I ensure that every business, regardless of size or stage, has access to high-quality branding solutions that meet their specific needs and budgetary constraints. Whether you need a deep dive or a quick launch, your brand gets the focused, strategic attention it deserves.

LET'S BREAK DOWN THE RAINBOW SPRINT PROCESS

Kick-off with Clarity: The Detailed Questionnaire

Every Rainbow Sprint starts with a detailed questionnaire to capture your vision and business needs accurately. This step is crucial for tailoring our branding efforts to your specific goals.

Strategic Foundations: Brand Strategy Meeting

Following the questionnaire, I conduct a brand strategy meeting with my client to address any gaps from their questionnaire and solidify the project’s direction. This ensures every aspect of your branding aligns with your business objectives and that I clearly understand that before moving forward.

Visual Exploration: Moodboard and Color Palette

I then present two distinct moodboard options accompanied by initial color palettes, allowing you to choose the direction that resonates most with your brand's identity and target audience.

Creative Development: Logo and Submark Design

Once we decide on a design direction, then the real fun begins. I will craft your main logo and submark at this time, focusing on embodying your brand’s core values and aesthetic in these crucial brand elements.

Streamlined Presentation: Condensed Concept Overview

I create a Concept Presentation to send to clients once I've finalized their main branding elements during the design phase. This is basically the same as in The Unicorn Experience, except in this version of the presentation I do not create mockups because they are time consuming and make delivery of the concepts take that longer to complete. I also record a video walking you through your designs and the decisions I made while designing the concepts, and send that over to the client via email for review.

Refinement: Feedback and Revision Rounds

Clients have 1-2 days to review the designs and provide feedback. I offer up to three rounds of refinement to fine-tune the designs, ensuring they meet their expectations.

Final Touches: Deliverables and Brand Board

The process culminates with the creation of final files and a detailed brand board, which I deliver as your new brand toolkit. I will also implement the finalized brand kit in my client's Canva account at this time as well. All of this is done in about 1 day to ensure that your brand is ready for use ASAP.

Expanding Even Further

I hope this edition of Rainbow Reflections has showcased the strategic depth behind my Rainbow Sprints service. It’s not only about quickly delivering attractive branding; it's about crafting those visuals with a strategic foundation. Rainbow Sprints blend speed with precision, offering brands a cost-effective way to launch a brand that not only looks great but is also strategically aligned with their market and goals.

Next week, I'll be diving into astrobranding in more detail on the podcast and newsletter. It's a specific astrology reading I put together that specifically focuses on your brand and how you interact within it. I hope you're excited to see how astrology can add depth and additional meaning to your business. Stay tuned to find out.

Wishing You Rainbows,