Unveiling the Strategy Behind My Signature Branding Process

May 2

Welcome back to Rainbow Reflections newsletter.

Today, we're excited to share a special podcast episode that takes you through the enchanting journey of my Unicorn Experience. This unique approach to branding merges astrology with strategic design to resonate deeply with your true self and your audience.

If you haven't had a chance to listen to the episode yet, you can do so via the links below.

Listen to Rainbow Reflections

Let’s Break it Down

Discovery Phase: My branding projects begin with a detailed branding questionnaire and astrobranding to align the brand with the client's astrological energies, setting the stage for a personalized brand strategy.
Strategy Development: Then I move into brand strategy where I develop a comprehensive brand strategy document, incorporating mission statements, competitor analysis, and astrobranding insights, culminating in a visual moodboard and color palette.

Design Creation: After that I begin the design phase. I incorporate a sacred pause for creativity, followed by the creation of main logos, alternate logos, submarks, and finalizing the color palette and font system. This phase includes detailed a Concept Presentation that includes strategic insights for my design decisions during the creation phase.
Implementation and Refinement: I like to send my Concept Presentation to clients via email to encourage independent client feedback. I use the one-concept method to focus deeply on strategic designs so giving clients space to sit with the concepts I've shared is idea. My refinement period includes 3 rounds of revision, but I find most clients are happy within 1-2 rounds.
Additional Collateral, Brand Guides & Final Files: After finalizing the branding, we move on to creating any additional collateral like social media templates and business cards. Final files are organized and sent via Google Drive, along with brand guidelines at this time as well.
Launch: I support my clients with mockups to launch their brands. If only branding was involved, the project concludes here; otherwise, it may transition into web design.

EXPANDING EVEN FURTHER

I hope this newsletter has taught you about the depth that goes into each and every branding project I work on. It's not just about creating pretty visuals, it's about creating pretty visuals that are deeply rooted in strategy.

Next week, we'll explore the Rainbow Sprints process—an accelerated approach to branding that compresses extensive creative development into just 1-2 weeks. Stay tuned to learn how we achieve impactful results in a compressed timeframe.

Wishing You Rainbows,