Astrobranding in the Wild

Welcome back to the newsletter! 

 Astrobranding is such a fun, fascinating topic, but I also feel it's one of those things that doesn't truly make sense until you start to die into it. So that's exactly what we're going to to today! 

 Let's explore how my brand has been influenced by my astrology.

  It's so funny to me to be sharing my chart in a newsletter right now because of my history with astrology. Truthfully, I didn't know my birth time until a few years ago. It was one of those things that wasn't on my birth certificate, so I never bothered to look into getting the information. But after 20 years of being astrologically curious, I finally got out of my own way and figured out how to contact my birth city for my records (it was easier than I imagined it would be!)

ONE ASPECT OF MY BRAND REFLECTED IN MY CHART

Something that has always thrown me off in my brand is my love of the color yellow. It speaks to me. It makes me happy. It makes me feel like my best self when I put it on. It's one of those colors that just works for me. 

 But for the longest time, especially when going by my previous brand name and branding The Catalyst Studio, I couldn't figure out how this fit into my brand equation. My brand at the time was very Aquarian in nature. Lots of duochrome, lots of light blues, purples and pinks. And no yellow. So, again, I wondered how it made sense…

When I discovered my birth time and looked at my birth chart for the first time, it all started to make sense. Until that point in my life I had no clue what my rising sign was, and upon looking at my chart I discovered I was a Leo rising!  Um…hello solar energy!

 Needless to say, since that day I have fully embraced my love of yellow and allowed it to play a prominent role in my brand. It's not as prominent as rainbow (obviously, becuase rainbows rule) but it is one of my most often used supporting colors in my brand.

 This is especially true in my brand photography, where I wear yellow in shoots often.

CONCLUSION

Needless to say, this is just one of many examples of how my chart placements show up in my brand and how I operate in my business. 

I hope this edition of Rainbow Reflections has illuminated more detail about my astrobranding reading offering. If this reading is of interest to you and you're curious to see how you can further align your own brand with your chart, reach out and book a reading today!

Next week, we're going to talk about one of my favorite topics in all of branding color. Stay tuned, because there's a lot to cover! I'll see you soon on the podcast and newsletter. 

Wishing You Rainbows,