Portrait of lead designer Alex in a rainbow outfit with a flower in front of her face

Spiritual Web Design Insights & Stories

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Alex McGinness Alex McGinness

4 Ways I Use Loom in My Design Business

Maintaining good communication with your clients is essential, but not always easy to do. That’s why I like to use Loom regularly as an integral part of my internal business processes.

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Marketing Alex McGinness Marketing Alex McGinness

Everything You Need to Know about QR Codes

I think all of us know what QR codes are now that we live in post-COVID world. Most of us had the experience of going to a restaurant and having to scan a barcode to access the menu. QR code technology was created in the early 1990s, but it gained a lot of popularity during the pandemic for being an effective option for showcasing information in a contactless way.

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Alex McGinness Alex McGinness

Running a Business is a Political Act Part 2

In the wake of the Roe vs Wade reversal last week, I thought it was imperative to bring up this topic again and expand on my original thoughts. I still think business is political, and that hasn’t changed. But even more so than before, I think being a business owner inherently makes you a political person. Especially if you’re a woman*.

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Branding, Web Design Alex McGinness Branding, Web Design Alex McGinness

Why You Need Branding Before You Need a Website

When you’re running a business, the last thing you want to worry about is figuring out the order you should invest your business in. That’s why I’m making it easy for you today and walking you through why you should invest in brand design before web design. I often have people reach out to me for web design before they have proper branding done.

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Entrepreneurship, Business Tips Alex McGinness Entrepreneurship, Business Tips Alex McGinness

Why Notion is My Favorite Project Management Tool as a Designer

As a small business owner, I get it. Getting organized is hard, especially with so many options out in the market. When I started my business back in 2019, I was overwhelmed by the options. So much so that for a few years I hopped around from platform to platform. Asana, Trello, ClickUp, Airtable, Notion, Basecamp...I’ve tried them all. Ultimately though, the platform that I ended up sticking with was Notion.

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Web Design Alex McGinness Web Design Alex McGinness

How to Add a Favicon to Your Squarespace Website

A custom favicon is an important but often overlooked detail on your website. It can make the difference between your site looking DIY version custom built. But wait, what is a favicon? In this post I’ll share what a favicon is, why a favicon is important, how to create one and how to add one to your Squarespace website.

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Web Design Alex McGinness Web Design Alex McGinness

How a Template Remix Actually Works

When it comes to web design, it can be confusing to figure out what the best type of service works for you and your business. Take my own business, for example. I offer both Template Remix sprint services and custom Website Wizardry services as well.

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Mindfulness, Entrepreneurship Alex McGinness Mindfulness, Entrepreneurship Alex McGinness

How an Affirmation Practice Can Improve Your Business

Have you ever practiced affirmations? They’re a tool used to shift your mindset and improve the way you think about yourself and the world around you. For me, I’ve found that they’ve had profound effects on my business over the course of time. I’ve honestly been surprised by this revelation because when I started practicing affirmations I didn’t think I’d see any tangible results.

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Web Design Alex McGinness Web Design Alex McGinness

The 5 Most Common Mistakes I Notice on Websites

As a web designer, I spend a lot of time looking at websites. It’s one of those things that I both love and dread doing. Why? Because if a website is amazing, it is such a fun experience. And if it’s bad, well, it’s not. That being said I’ve looked at so many websites over the course of time that I thought I’d share some of the most common mistakes I typically notice on websites.

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Branding Alex McGinness Branding Alex McGinness

Brand Names Dos and Don’ts

Have you ever thought about the name you’re using for your business? I’m sure you have. Naming can be such a tricky and nuanced part of the business building process. Your name is going to be something that sticks with you—hopefully—indefinitely moving forward.

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Entrepreneurship, Mindfulness Alex McGinness Entrepreneurship, Mindfulness Alex McGinness

Diary of a Human Being: Following the Intuitive Pull

I am starting a new series on the blog. As you can probably tell from the title above, it’s called Diary of a Human Being. This is going to be an off-the-cuff series where I go all-in on a topic that I feel like discussing. There won’t be an agenda. There won’t be an outline. There won’t even be research (unless I feel like diving into research.) The idea is that I will discuss from my heart and share what’s on my mind. There won’t be any goal to the posts themselves except self-expression.

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Web Design Alex McGinness Web Design Alex McGinness

Is Squarespace, Shopify, or WordPress right for you?

When it comes to building a website, it can be super daunting because there are so many options out there. Should you build a site from scratch or should you use a builder? Or maybe a CMS will be better for you? What about open-source versus a contained system? It can be difficult to discern which option will be right for you and the current stage of your business.

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Branding Alex McGinness Branding Alex McGinness

Tools for Color Psychology

I think that background is one of the reasons why, for me, color is one of the most interesting parts of design. It's something that's so foundational, we don't even realize the effect it has on us. Our brains process color so seamlessly and effortlessly that we can forget that each color has a different effect on us.

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It’s All in the Details

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Alex holding a design book at her desk showcasing color palettes