Dive into the core of Arcoíris Design's creative ethos in this enlightening post, where we unravel our unique methods that blend intuitive design with strategic insight to inspire and elevate every project.

Following my deep dive into my custom branding process, this edition is all about Rainbow Sprints—my streamlined, one to two-week intensive branding package designed for entrepreneurs on the go.

Today, I’m excited to share a special podcast episode that takes you through the enchanting journey of my Unicorn Experience. This unique approach to branding merges astrology with strategic design to resonate deeply with your true self and your audience

Dive into the core of Arcoíris Design's creative ethos in this enlightening post, where we unravel our unique methods that blend intuitive design with strategic insight to inspire and elevate every project.

In last week's newsletter, we discussed the pivotal role of branding as the foundation of your online presence. Today, I'm thrilled to share a compelling journey that embodies this philosophy: the brand evolution of Trish Taylor.

Today on the podcast I'm breaking down the importance of working on your branding before your website. This is a key lesson to take with you as a business owner looking to build longevity in your business.

Dive into the core of Arcoíris Design's creative ethos in this enlightening post, where we unravel our unique methods that blend intuitive design with strategic insight to inspire and elevate every project.

Last time, we took a deep dive into the creative process, inspired by "Everything is a Remix" by Kirby Ferguson. Today, let's zoom in on a specific creative project: the Holistic Academic Development project we crafted for Carolyn Egan.

Dive into the core of Arcoíris Design's creative ethos in this enlightening post, where we unravel our unique methods that blend intuitive design with strategic insight to inspire and elevate every project.

This week on the podcast I am talking all about my design process. If you're curious how the creative process works, this is one is for you.

Rejoin Alex McGinness in 'Rainbow Reflections is Back' as she revisits and revitalizes her blog with fresh insights, weaving together personal stories and professional experiences to inspire your creative and spiritual journey.

Welcome back to the newly revamped Rainbow Reflections newsletter! I wanted to share the updates I have in store for this space and how I plan to utilize it moving forward.

Embrace the power of intuition to guide your spiritual business. This insightful discussion with Gabi, the Stylist Witch, unveils how inner wisdom can lead to profound business success and personal fulfillment.

In this podcast episode, Alex chats with Esther Knox from Sereth Design about about the differences in our approach to managing our creativity in our businesses.

Tap into the cosmic wisdom of astrology to transform your branding strategy. This post guides you through leveraging zodiac insights to forge deeper, more meaningful connections with your audience, enhancing brand resonance and authenticity.

As a business owner, being aware of these naming pitfalls will aid you in discovering an exciting company name.

You know when you’re on a website, and you click on a link on the page, and then it scrolls to another section on that same page? That’s an anchor link! In this post, I’ll walk you through how to create them on Squarespace.

Images are the main culprit in slowing down your website. That’s why it’s important that you optimize them so that your site speed is minimally affected by them.

I honestly can’t believe I haven’t written a blog about books before. In this post I’m going to share 10 of my favorite books that have positively impacted my business in some way.

Maintaining good communication with your clients is essential, but not always easy to do. That’s why I like to use Loom regularly as an integral part of my internal business processes.