Small Business Branding for Conscious Brands

Web Design, Spiritual Strategy, Spirituality Alex McGinness Web Design, Spiritual Strategy, Spirituality Alex McGinness

The Spiritual Business World Has A Conspirituality Problem

There's a word for what happens when wellness culture and conspiratorial thinking collide: conspirituality. But what Derek Beres, Matthew Remski and Julian Walker documented at its most extreme has a quieter, more covert cousin, and it's operating right now in the spiritual creative business world. I know because I lived it.

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Web Design Alex McGinness Web Design Alex McGinness

Nobody Reads Websites the Way You Think They Do

Your brand might not be misaligned, it might just be anchored in the wrong place. In astrology, the Midheaven describes how your work is meant to be recognized. When you understand it in context, visibility stops feeling performative and starts feeling structural. This is where branding becomes alignment.

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Creativity Alex McGinness Creativity Alex McGinness

Why Creativity Is My Magic (and Always Has Been)

Creativity is not a tool I use. It’s the magic I live by…This essay is part love letter, part reflection on how Pam Grossman’s Magic Maker gave me language for a truth I’ve always felt: that design, when done with intention, is sacred. It’s spellwork. It’s resonance. And it’s how we build a more liberated future, one ripple at a time.

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Branding Alex McGinness Branding Alex McGinness

What is Branding & Why It Matters More Than You Think

Branding isn’t just your logo or color palette, it’s the heartbeat of your business. In this post, I’m breaking down what branding really means, why it’s essential before you build your website, and how to create a brand that feels like you. Whether you’re refreshing your visuals or clarifying your message, this guide will help you connect strategy with soul and bring your brand to life.

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