Small Business Branding for Conscious Brands

Alex McGinness 2/2/26 Alex McGinness 2/2/26

Why Creativity Is My Magic (and Always Has Been)

Creativity is not a tool I use. It’s the magic I live by…This essay is part love letter, part reflection on how Pam Grossman’s Magic Maker gave me language for a truth I’ve always felt: that design, when done with intention, is sacred. It’s spellwork. It’s resonance. And it’s how we build a more liberated future, one ripple at a time.

What is Branding & Why It Matters More Than You Think

Branding isn’t just your logo or color palette, it’s the heartbeat of your business. In this post, I’m breaking down what branding really means, why it’s essential before you build your website, and how to create a brand that feels like you. Whether you’re refreshing your visuals or clarifying your message, this guide will help you connect strategy with soul and bring your brand to life.

Small Business Branding for Conscious Brands

Why Creativity Is My Magic (and Always Has Been)

What is Branding & Why It Matters More Than You Think

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