Small Business Branding for Conscious Brands

Web Design, Spiritual Strategy, Spirituality Alex McGinness Web Design, Spiritual Strategy, Spirituality Alex McGinness

The Spiritual Business World Has A Conspirituality Problem

There's a word for what happens when wellness culture and conspiratorial thinking collide: conspirituality. But what Derek Beres, Matthew Remski and Julian Walker documented at its most extreme has a quieter, more covert cousin, and it's operating right now in the spiritual creative business world. I know because I lived it.

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Web Design Alex McGinness Web Design Alex McGinness

Nobody Reads Websites the Way You Think They Do

Your brand might not be misaligned, it might just be anchored in the wrong place. In astrology, the Midheaven describes how your work is meant to be recognized. When you understand it in context, visibility stops feeling performative and starts feeling structural. This is where branding becomes alignment.

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