Small Business Branding for Conscious Brands

Alex sitting on a green velvet couch, holding a book and wearing a rainbow outfit

Alex laughing in rainbow outfit standing in front of flower wall

Alex McGinness 5/10/21 Alex McGinness 5/10/21

3 Easy Ways to Update Your Website on Your Own

For those of you that don’t already know, websites are a living breathing part of your business. They’re meant to grow and change with you over time and not meant to stay stagnant. In the following blog post, I’ll share 3 easy ways you can update your website to make it look and feel fresh for your audience as your business evolves over time.

Alex McGinness 2/12/21 Alex McGinness 2/12/21

My Morning Routine: A Meaningful Way to Start the Day

In the following blog post I’m going to outline each and every step I take in my morning routine, how I do these steps, and explain why they are a part of my routine.

Alex McGinness 1/19/21 Alex McGinness 1/19/21

2021 Financial Goals for The Arcoíris Design Co

I’ve been thinking a lot about my business lately and how I want to proceed as a business owner. How can I be as responsible as I want to be in my business? How can I be a true leader and run my business with integrity? So here I am, sharing with openness and transparency about my financial goals and dreams as a business owner in 2021.

Alex McGinness 1/8/21 Alex McGinness 1/8/21

Running a Business is a Political Act

I wholeheartedly believe that it is your responsibility as a brand to stand up for what's right in the world, which inherently means that business is political.

Alex McGinness 1/6/21 Alex McGinness 1/6/21

5 Reasons to Start Blogging Now

A lot of business owners think that blogging is just something that bloggers do. Now, things are much different. Businesses have come to realize that blogging is a really powerful marketing tool. This is why, if you’re not already, you need to start blogging now.

Alex McGinness 1/6/21 Alex McGinness 1/6/21

6 Mindfulness Practices that Will Make You a Better Entrepreneur

Do you have what it takes to be an entrepreneur? Entrepreneurship is hard. It’s not for everyone. It really isn’t for the faint of heart. For those of us that have chosen to be entrepreneurs, incorporating mindfulness practices into our daily lives can make the path much easier.

Alex McGinness 1/6/21 Alex McGinness 1/6/21

Why Social Media Is a Terrible Marketing Strategy

I hate to be a a party pooper, but seriously, if you’re focusing solely on social media to market your business, you need to change your strategy.

Alex McGinness 1/6/21 Alex McGinness 1/6/21

12 Websites with Free Beautiful Stock Photos

Are you using stock photos yet? If not, you need to, now! Stock photography is crucial for anyone running a business. They can be used for a variety of purposes such as social media graphics, blog post graphics, website graphics, Instagram content, Facebook ads, and more.

Alex McGinness 5/20/19 Alex McGinness 5/20/19

Lessons from a Recovering Perfectionist

In this post, creative digital designer Alex McGinness shares insight about using Photoshop to edit photos from a photo shoot and how that relates to perfectionism.

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