Small Business Branding for Conscious Brands

Alex sitting on a green velvet couch, holding a book and wearing a rainbow outfit
Alex laughing in rainbow outfit standing in front of flower wall
Podcast Alex McGinness Podcast Alex McGinness

20: Rainbow Reflections is Back!

Rejoin Alex McGinness in 'Rainbow Reflections is Back' as she revisits and revitalizes her blog with fresh insights, weaving together personal stories and professional experiences to inspire your creative and spiritual journey.

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Entrepreneurship, Mindfulness Alex McGinness Entrepreneurship, Mindfulness Alex McGinness

Diary of a Human Being: Following the Intuitive Pull

I am starting a new series on the blog. As you can probably tell from the title above, it’s called Diary of a Human Being. This is going to be an off-the-cuff series where I go all-in on a topic that I feel like discussing. There won’t be an agenda. There won’t be an outline. There won’t even be research (unless I feel like diving into research.) The idea is that I will discuss from my heart and share what’s on my mind. There won’t be any goal to the posts themselves except self-expression.

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Branding Alex McGinness Branding Alex McGinness

Tools for Color Psychology

I think that background is one of the reasons why, for me, color is one of the most interesting parts of design. It's something that's so foundational, we don't even realize the effect it has on us. Our brains process color so seamlessly and effortlessly that we can forget that each color has a different effect on us.

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