Small Business Branding for Conscious Brands

Alex sitting on a green velvet couch, holding a book and wearing a rainbow outfit

Alex laughing in rainbow outfit standing in front of flower wall

Alex McGinness 10/26/21 Alex McGinness 10/26/21

Tools for Color Psychology

I think that background is one of the reasons why, for me, color is one of the most interesting parts of design. It's something that's so foundational, we don't even realize the effect it has on us. Our brains process color so seamlessly and effortlessly that we can forget that each color has a different effect on us.

Small Business Branding for Conscious Brands

Tools for Color Psychology

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