Intuitive Brand & Web Design for Human Design Coach
Amanda Stark’s Glitter and Gravitas is a life coaching practice rooted in intuition, transformation, and human design. A former lawyer turned cosmic guide, Amanda supports spiritually curious, high-achieving women in reclaiming their joy and reconnecting to their deepest desires. With a mix of practical strategy and witchy sparkle, she helps her clients break out of default mode and create lives that feel enchanting.
Services
Brand Refinement
Astrobranding
Template Remix
The Mission
Glitter and Gravitas is a transformational coaching practice that blends strategy, intuition, and human design to help women step out of default mode and into lives that feel intentional, sacred, and sparkly. Amanda offers a unique fusion of energetic insight and practical guidance, and my goal at Arcoíris Design Studio was to capture her multidimensional magic in a brand and website that feels like a true reflection of her essence: bold, inviting, intuitive, and enchantingly clear.
The Outcome
Amanda’s brand identity was refined to create a clear, aligned foundation rooted in both aesthetic magic and strategic clarity. We used astrology, human design and intuitive insights to select and remix a website template, transforming it into a digital space that feels uniquely hers: enchanting, bold, and full of personality. With a refreshed visual system in place, the Squarespace website came together as both a visual portal and a practical tool. We made it easy to navigate, intuitive to use, and deeply reflective of Amanda’s energy. The final result balances cosmic charm with real-world function. It’s a site that connects, converts, and delights.
The Impact
The impact of this project was a deepened sense of confidence and clarity. With a website that reflects her magic and message, Amanda now feels proud to share her work. Her new digital home affirms her authority and invites others into her world with ease and authenticity.
Community Connection
Amanda and I connected through a recommendation from another designer in our shared spiritual-creative orbit. Drawn to the soulful projects featured in my portfolio and the intuitive approach behind my process, Amanda felt a resonance right away. From our first conversation, it was clear we spoke the same languag, one where magic meets strategy, and the digital becomes deeply personal.
Brand Refinement
Amanda’s brand refinement began with a deep dive into the essence of her work, guided not just by visuals, but by energy. Her updated identity draws directly from her Human Design chart, channeling a quiet power that’s both deeply refined and profoundly relatable. We set out to create a visual language that honors the emotional clarity, spiritual depth, and transformational magic of her coaching, while still feeling grounded, warm, and approachable.
The result is a brand that walks the line between high-end and heartfelt: elegant but never performative, mystical yet practical. The typography, color psychology, and design choices reflect Amanda’s ability to hold space with authority and empathy. It’s a system that communicates both her intuitive gifts and her real-world clarity, a visual spell that feels rooted, radiant, and resonant.
Glitter & Gravitas Showcase
The Results
Amanda immediately connected with the updated brand direction, especially the sparkles woven into the logo design, which felt like a natural extension of her energy and business name. She was particularly drawn to the stacked Gs in the submark, even offering a playful idea of placing them inside a crescent moon, a reflection of how inspired and invested she felt in the visual storytelling. With her brand feeling aligned, enchanting, and grounded, we had a clear foundation to move forward into the website phase and begin shaping a digital space that carried the same magic.
Web Design Strategy
Amanda’s website is built on the Virgo template, chosen for its balance of structure and softness, a reflection of her Human Design-informed coaching. We infused it with her brand colors, rounded edges, and subtle sparkles to create a warm, grounded, and slightly mystical digital space.
UX & Content Approach: To meet the needs of Amanda’s busy, often overwhelmed audience, we prioritized clarity and calm. Her homepage blends key bio elements with a clear focus on her six-month coaching offer, while still holding space for her existing blog and evolving freebie library.
Calls to Action: Instead of a standard contact form, we implemented direct CTAs for her discovery calls and opt-ins, simplifying the user path and improving engagement.
Energetic Branding: Drawing from Amanda’s astro chart (Scorpio rising, Leo Midheaven), we introduced dynamic, yet restrained visual elements, combining boldness with intentional elegance.
Blog Migration
Amanda had cultivated an extensive blog archive on her previous Wix site, reflecting years of thoughtful content that resonated deeply with her audience. Rather than leaving this legacy behind, we prioritized preserving it. Each post was manually copied and reformatted to align with her new brand aesthetic and voice, ensuring a seamless transition into her refreshed digital presence.
This process wasn’t just about aesthetics, it also served to maintain her website’s SEO integrity. By carrying over high-value content, we retained existing search visibility and created a consistent experience for both returning readers and new visitors. The result is a blog that honors Amanda’s past work while supporting the growth of her future audience.
The Results
Amanda was thrilled with how her website came together, describing it as looking “great” and noting how close it felt to being complete. As we approached the final stages, she provided thoughtful, detailed feedback across every page, an indication of how aligned the design was with her vision. Her investment in fine-tuning each element reflected both her excitement and confidence in the site’s direction, confirming that the design truly resonated with her and felt like an authentic extension of her brand.
“Alex is whimsical and fun while also being extremely tech savvy and knowledgeable about branding. She brings the perfect mix of intuition and logic to help you create a website and cohesive brand that matches your essence and meets your goals.
I loved how positive and excited she was throughout the entire process, you can tell she really loves what she does and takes pride in her work. She was always open to changes and adjustments until I was completely satisfied with the site.
I initially hesitated to hire a designer because I’d built my first site myself, but it sat on my to-do list for over a year. Working with Alex was the push I needed, and I’m so glad I did. I’m really pleased with the final product!”
Experience The Websites in Action
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