Small Business Branding for Conscious Brands

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Branding Alex McGinness Branding Alex McGinness

What is Branding & Why It Matters More Than You Think

Branding isn’t just your logo or color palette, it’s the heartbeat of your business. In this post, I’m breaking down what branding really means, why it’s essential before you build your website, and how to create a brand that feels like you. Whether you’re refreshing your visuals or clarifying your message, this guide will help you connect strategy with soul and bring your brand to life.

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