Dive into the core of Arcoíris Design's creative ethos in this enlightening post, where we unravel our unique methods that blend intuitive design with strategic insight to inspire and elevate every project.

Dive into the core of Arcoíris Design's creative ethos in this enlightening post, where we unravel our unique methods that blend intuitive design with strategic insight to inspire and elevate every project.

Rejoin Alex McGinness in 'Rainbow Reflections is Back' as she revisits and revitalizes her blog with fresh insights, weaving together personal stories and professional experiences to inspire your creative and spiritual journey.

Embrace the power of intuition to guide your spiritual business. This insightful discussion with Gabi, the Stylist Witch, unveils how inner wisdom can lead to profound business success and personal fulfillment.

In this podcast episode, Alex chats with Esther Knox from Sereth Design about about the differences in our approach to managing our creativity in our businesses.

Tap into the cosmic wisdom of astrology to transform your branding strategy. This post guides you through leveraging zodiac insights to forge deeper, more meaningful connections with your audience, enhancing brand resonance and authenticity.

As a business owner, being aware of these naming pitfalls will aid you in discovering an exciting company name.

You know when you’re on a website, and you click on a link on the page, and then it scrolls to another section on that same page? That’s an anchor link! In this post, I’ll walk you through how to create them on Squarespace.

Images are the main culprit in slowing down your website. That’s why it’s important that you optimize them so that your site speed is minimally affected by them.

I honestly can’t believe I haven’t written a blog about books before. In this post I’m going to share 10 of my favorite books that have positively impacted my business in some way.

Maintaining good communication with your clients is essential, but not always easy to do. That’s why I like to use Loom regularly as an integral part of my internal business processes.

I think all of us know what QR codes are now that we live in post-COVID world. Most of us had the experience of going to a restaurant and having to scan a barcode to access the menu. QR code technology was created in the early 1990s, but it gained a lot of popularity during the pandemic for being an effective option for showcasing information in a contactless way.

In the wake of the Roe vs Wade reversal last week, I thought it was imperative to bring up this topic again and expand on my original thoughts. I still think business is political, and that hasn’t changed. But even more so than before, I think being a business owner inherently makes you a political person. Especially if you’re a woman*.

Recently, I’ve been working to change my life for the better. This probably seems like such a broad goal, but I promise, it’s not. I wanted to be more intentional in my life. I wanted to do things on a day to day basis with more meaning. I wanted to spend less time scrolling mindlessly on my phone.

As I delve more and more into the world of Shopify, I keep thinking about product-based businesses and their needs. eCommerce is projected to make up of 20.4% of global retail sales by the end of 2022, meaning that we now live in a world that increasingly relies on online shopping and digital consumerism.

When you’re running a business, the last thing you want to worry about is figuring out the order you should invest your business in. That’s why I’m making it easy for you today and walking you through why you should invest in brand design before web design. I often have people reach out to me for web design before they have proper branding done.

As a small business owner, I get it. Getting organized is hard, especially with so many options out in the market. When I started my business back in 2019, I was overwhelmed by the options. So much so that for a few years I hopped around from platform to platform. Asana, Trello, ClickUp, Airtable, Notion, Basecamp...I’ve tried them all. Ultimately though, the platform that I ended up sticking with was Notion.

Today I wanted to get a little bit personal with you. Many of you may not know my story of becoming a designer, but I thought it would be fun to share how I got here! It was a long and windy road, so strap yourself in for the ride. We’re going to go way back and start the journey in childhood.

A custom favicon is an important but often overlooked detail on your website. It can make the difference between your site looking DIY version custom built. But wait, what is a favicon? In this post I’ll share what a favicon is, why a favicon is important, how to create one and how to add one to your Squarespace website.

When it comes to web design, it can be confusing to figure out what the best type of service works for you and your business. Take my own business, for example. I offer both Template Remix sprint services and custom Website Wizardry services as well.