Small Business Branding
& Web Design for
Value-Led Brands

I blend strategy and intuition to build brands people feel.

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Alex holding a design book at her desk showcasing color palettes
Yellow star icon from the Arcoíris Design Studio brand.
Rainbow unicorn icon from the Arcoíris Design Studio brand, symbolizing creativity, magic, and vibrant self-expression.

Small Business Website Design & Branding is About So Much More Than Pretty Visuals

it’s how your energy enters the room

You’ve got a vision. A clear one. You know what your work feels like, what it stands for, and the people it’s meant to reach. But somewhere between your imagination and the screen, something gets lost.

Maybe your business has grown, but your brand still reflects an earlier version of you. Maybe you’ve worked with designers who delivered something technically fine but completely off. Or maybe people are interested, but somewhere between your website and your inbox, they go quiet.

You’re not hard to understand. You’ve just never had a designer who knew how to listen. That’s where I come in.

Close-up of Alex McGinness’s arm holding a colorful “Be a Nice Human” mug in front of a computer at Arcoíris Design Studio.
Yellow triangle icon from the Arcoíris Design Studio brand.
Disco ball icon from the Arcoíris Design Studio brand, representing celebration, creativity, and radiant joy.

Hi, I’m Alex

Brand strategist and designer behind Arcoíris Design Studio

To me, design is a ritual of resonance. Every project starts with deep listening: to you, your vision, and the people you’re here to serve.

From there, I translate what lives in your imagination into strategy, branding, and a website that finally feels like you and actually works, guiding the right people from first click to booked.

And I do it in a way that makes sense. Thorough walkthroughs, video guides, and a process that feels truly human. No tech overwhelm. No guesswork. Just a brand that looks, feels, and speaks like you, and a designer who’s got your back every step of the way.

If you’ve been waiting to finally get this right, you’re in the right place.


The design speaks for itself.

80+ projects. One question guiding them all: does this feel like you?

yellow decor squiggle shape
yellow decor squiggle shape

Brand Strategy & Identity

Your brand deserves a foundation that reflects your depth, values, and energy. This is where we build the strategy and visual language of your business: from positioning and messaging to logos, color palettes, and beyond. Small business branding brings clarity, cohesion, and confidence to every piece of your presence.

Strategic Web Design

Your website is more than a digital business card. It’s your online home, your marketing hub, and the bridge between “I’m interested” and “I’m booked.” I design strategic, intuitive Squarespace and Shopify sites that guide the right people from first click to inquiry. This is small business web design that works and feels like you.

yellow decor moon shape
yellow decor moon shape

Oracle & Tarot Deck Design

Your deck is more than a collection of cards. It’s a channel, a sacred tool. Whether you’re creating an oracle or tarot deck, I’ll help you bring your vision to life with intuitive design and full-spectrum support. From first concept to print-ready files, we’ll create something that looks beautiful, feels aligned, and holds real magic.

Let’s Bring Your Magic to Life

Choose the path that aligns with your vision

decor image of a rainbow

Did You Know?

Arcoíris

noun - Spanish

How to Pronounce It

[arc-oh-ear-ees]

1. Translation of rainbow. A prismatic arc of light in the sky, created when sunlight reflects and refracts through raindrops.
2. Iris, in Greek mythology, is the goddess of the rainbow. She is a messenger between worlds.

This name was chosen with intention. It is a symbol of color, connection, transformation, and beauty after the storm. Just like the brands I help bring to life.

What Clients Say


On the Blog

BRAND STRATEGY, WEB DESIGN & INTENTIONAL BUSINESS

Explore practical guidance, visual storytelling, & insight for growing your brand with intention.

Whether you're refining your message, planning a website, or building your visual identity, these articles support small business website design & branding that feels like you.