High-Touch, Done-for-You Custom Branding
Build a Brand That’s Aligned, Elevated & Unmistakably You
You’re past the DIY phase. You’re ready for a brand that’s not just beautiful, but strategic, soulful, and built to grow with you. The Unicorn Experience is a high-touch, custom branding journey designed to help you step into your next-level identity with confidence, clarity, and visuals that feel like home. Created for visionary, purpose-driven entrepreneurs who are ready to be seen, felt, and remembered.
When Your Brand Isn’t Aligned, Everything Feels Harder
You’ve grown, but your brand hasn’t. You’ve evolved, but your visuals are still stuck in a version of you that no longer fits.
Maybe you’ve felt it:
You know your work is powerful, but your brand doesn’t reflect the depth of what you do.
You’re constantly tweaking your logo, fonts, or color palette, but it never feels quite right.
You’re hesitating to raise your rates or pitch bigger opportunities because your brand doesn’t match your energy.
You feel like you’re explaining your value over and over when your brand should be helping you do that.
And while you want branding that feels aligned, intentional, and strategic... you’re not looking for another generic “logo and go.”
You’re ready for something deeper.
Something that captures your vision.
Something that lasts.
Alex has a rare blend of intuition, creativity, and strategic vision, she just gets it. Her process is organized yet deeply collaborative, making branding feel effortless. If you want a brand that truly reflects you, working with her is the best decision you’ll make!
— Catherine Andrews, Transformational Healer
What If Your Brand Felt Effortless & Unmistakably You?
Imagine stepping into your next chapter with a brand that fully aligns with your energy, expertise, and evolution.
Your brand speaks for itself. No more over-explaining what you do or why you’re worth it. Potential clients instantly feel the connection.
You show up with confidence. Whether it’s on social media, your website, or in a pitch, you know your brand reflects exactly who you are.
You attract the right people with ease. Aligned clients, dream collaborations, and exciting new opportunities flow to you because your brand feels magnetic.
Your visuals, messaging, and strategy are seamless. Everything works together cohesively, making marketing easier, not harder.
You stop second-guessing and start owning your space. No more endless tweaks or trying to fit into a brand that doesn’t quite feel right. This is your brand. It’s elevated, strategic, and built to last.
Branding should feel like home. The Unicorn Experience helps you create a brand that’s not just beautiful, but deeply rooted in purpose, clarity, and connection, so you can step fully into your next-level business with ease.
Do You Need The Unicorn Experience?
Choosing the right branding experience matters. If you’re ready for a brand that truly represents your evolution and supports your growth, Custom Branding is designed for you. Here’s how to know if this is the perfect fit.
Who This Is For
You’re ready to invest in a brand that will evolve with you and support your long-term business goals.
You want deeper strategy, clarity, and direction, not just a beautiful design, but a brand with purpose.You need a premium, multi-layered brand identity that feels refined, intentional, and expansive.
You’re an established entrepreneur, creative, or service provider who’s outgrown DIY branding and wants an expert-led process.
Who It’s NOT For
You’re just getting started and aren’t clear on your offerings or audience yet.
You’re looking for a quick-fix logo (check out my Brand Intensive instead!)
You’re looking for a quick rebrand without diving into strategy and alignment.
You don’t see branding as a long-term investment and prefer short-term fixes.
You want to DIY your brand. This is a fully done-for-you, high-touch experience.
What’s Included in The Unicorn Experience
A Strategic, Intentional Brand Built to Grow With You
Over the course of ~12+ weeks, we’ll co-create a fully custom brand that’s not just visually stunning—but deeply aligned, thoughtfully strategic, and built to support your long-term business evolution.
Here’s what you’ll walk away with:
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If you choose to include astrobranding, I’ll explore your natal chart and deliver a recorded interpretation that uncovers how your natural energy, strengths, and cycles influence your brand. This layer helps us infuse your visual identity with deeper meaning and intuitive alignment. It’s not just strategic, but energetically resonant with who you truly are.
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We’ll begin with a collaborative deep dive into your brand’s foundations: your vision, values, ideal audience, positioning, messaging, and personality. This strategy document becomes your brand’s anchor, shaping every design decision moving forward. It’s not just helpful during our project. It’s a lasting tool you can reference for future growth, launches, and aligned decision-making. We’ll review and refine this together to make sure everything feels deeply aligned before design begins because clarity now leads to confidence later.
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We’ll design a full suite of logos, including your primary logo, secondary logo, and submark. These will be crafted from a single, intentional concept that’s been thoughtfully developed based on our strategy work. I follow a one-concept method to keep the process focused and aligned, but that doesn’t mean you’re left out. You’ll have space to give feedback and request refinements, so the final design feels completely embodied and true to your brand. It’s a collaborative experience with a clear direction, not an overwhelming pile of choices.
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Your font system and color palette will be chosen with intention to reflect your brand’s essence. We’ll explore multiple directions, and through your feedback, fine-tune the visual language until it feels spot-on. You won’t be handed a preset combo. WE’ll co-create a look that resonates deeply and works across every touchpoint of your brand.
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As we move into custom brand details, like icons, patterns, or illustrations, we’ll refine these creative touches together. You’ll get to share what feels right, what excites you, and what might need adjusting. These details are where your brand really comes to life, so collaboration here makes all the difference.
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Once your brand visuals are finalized, I’ll compile them into a beautifully designed guide that reflects the intentional choices we made together. Because we’ve refined every element throughout the process, this guide will feel cohesive and empowering, giving you clear direction and total confidence moving forward.
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When your brand is finalized, you’ll receive everything you need to confidently bring it to life across all platforms. I’ll deliver a complete, well-organized folder of final logo files in all the formats you need: ready for web, print, social, and anything else that comes your way.
Your brand assets will also be uploaded into Canva so you can start using them right away without needing fancy design software. No more scrambling to find the right logo version or wondering what file type to send to your printer. It’s all done for you, beautifully and intuitively packaged.
You’ll walk away with a brand that not only looks incredible but is ready to work for you practically, professionally, and energetically.
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Need branded packaging, business cards, or social templates? Want to bundle your custom branding with a website? I offer add-on services that integrate seamlessly with this package, so your brand can carry through across every touchpoint with ease. Many clients choose to extend their project with web design for a truly holistic transformation.
How It Works
I genuinely almost cried on my way home after seeing the brand kit. I had no idea how healing this process would be. Seeing the internal vision of my brand come to life visually was beyond anything I expected. Alex, your passion for design and branding feels like divine timing. You brought something out of me I didn’t even know was ready to be seen.
— Teresa Ramirez, Massage Therapist
A Holographic
Approach to Custom
Brand Design
Hi, I’m Alex McGinness.I’m the founder and intuitive creative behind Arcoíris Design Studio. I’m not just here to make things look pretty. I’m here to help you feel seen and fully expressed in your brand.
My work blends strategic design with esoteric insight, from brand positioning and color psychology to astrobranding and intuitive downloads. I create branding that reflects who you are at your core, while also helping you stand out, connect with your people, and grow your business with clarity.
Clients come to me when they’re ready for branding that’s more than surface-level—something that resonates, magnetizes, and feels like coming home. I see your vision, even when it feels messy or half-formed, and translate it into visuals that feel soul-aligned and elevated.
If you’re craving a custom brand that feels like an extension of your essence, The Unicorn Experience is where that transformation begins.
Branding That Grows With You
The Unicorn Experience
Custom Branding is more than a visual upgrade. It’s a long-term investment in your growth, visibility, and alignment. This isn’t just about a polished look. It’s about creating a brand that evolves with you, attracts aligned opportunities, and clearly communicates your value to the people you’re here to serve.
If you’re feeling a little nervous about making a big investment in your brand, know that you’re not alone. That’s why I’ve intentionally designed this experience to be transparent, guided, and collaborative. From the strategy phase to design refinement, you’ll have multiple opportunities for feedback and open communication at every step.
Nothing is rushed. Nothing is cookie-cutter. This is a supportive partnership where your insight and intuition matter. You’ll always know what’s coming next, and we’ll make sure your brand feels like a true, aligned reflection of where you’re headed.
If you’re ready to step into your next evolution, this is the space for it.
Book your custom Branding project Now
Transforming Your Brand's Journey
Investing in Your Brand’s Future
I know that investing in branding can feel like a big decision. You might be wondering: Is it really worth it? Should I wait? Can I just figure this out myself? Let’s shift the way we think about branding.
Your brand is more than just how it looks, it’s the first impression you make, the trust you build, and the confidence you bring to your business. A refined, strategic brand doesn’t just look good. It works for you, making it easier to attract ideal clients, position yourself as the expert you are, and step into your next level with clarity.
Instead of asking, “Is branding worth the price?”, ask: “How much is a misaligned, inconsistent, or DIY brand costing me in lost opportunities, confusion, and lack of confidence?”
Making the Leap
What You Need to Know About The Unicorn Experience
Why is this more expensive than a Brand Intensive?
Mindset Shift: The Unicorn Experience is a custom branding package that goes deeper. It includes in-depth strategy, brand positioning, custom design elements, and a longer, more immersive process. This is for brands that need a strong foundation, not just a fast refresh.
I’m not sure I can afford this
Mindset Shift: Branding is an investment, not an expense. A strong brand pays for itself by helping you attract aligned clients, stand out in your market, and position yourself at a premium level. Plus, payment plans are available to make the investment more accessible.
What if I don’t know exactly what I want?
Mindset Shift: You don’t have to have it all figured out, that’s what this process is for. We start with deep brand strategy to clarify your positioning, messaging, and brand personality before any visuals are created. You’ll have expert guidance every step of the way.
Will this branding actually help me make money?
Mindset Shift: 100%. A clear, aligned brand helps you sell with confidence. Clients are more likely to buy when they instantly understand who you are, what you do, and why they should trust you. This process is designed to elevate your brand so it works for you, not against you.
What if My business Evolves?
Mindset Shift: Custom Branding isn’t just about where your business is now, it’s built to grow with you. We design your brand with scalability in mind, so it feels just as aligned today as it does years down the line.
You’ve Got Questions, I’ve Got Answers
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Your primary prerequisite for The Unicorn Experience is being ready to deeply explore and transform your brand. This service is perfect for you if you're a conscious entrepreneur aiming to authentically align your brand with your vision and values. Being open to exploring new perspectives, especially through astrobranding, and actively participating in the collaborative process, are crucial for making the most out of this transformative experience.
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It's an immersive branding journey combining brand strategy, astrobranding, and custom design, tailored for conscious entrepreneurs ready to align their brand authentically with their business's soul.
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It's designed for conscious business owners eager to create a brand that genuinely reflects the essence and soul of their business.
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Astrobranding uses your astrological insights to align your brand more closely with your unique cosmic makeup, ensuring a deeply personalized and resonant brand identity.
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We can definitely integrate web design into your package, if needed. We will ensure your online presence is as cohesive and resonant as your brand identity. Please let us know you also need web design when reaching out so we can ensure to build a package that suits your needs.
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The timeline varies based on the project's scope, but typically, it's a detailed process that unfolds over 4-6 weeks to ensure depth and alignment.
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Yes, your involvement is crucial. I unfortunately can't read minds, so I need your help learning all about your business so I can really work my magic as a brand designer. The process is collaborative, ensuring your vision and brand essence are perfectly captured.
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My unique blend of intuitive design, astrobranding, and deep dive strategy sessions offers a holistic approach not found in conventional branding services.
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If you're looking for more than just branding and require additional assets such as social media graphics, for example, I've got you covered. My custom branding package can be tailored to include any extra design elements you need to ensure a consistent and captivating brand presence across all platforms. Just let me know what you need during our initial consultation, and I'll customize your package to include these assets, making sure your brand shines everywhere and in every way you need.
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Absolutely. By aligning your brand more closely with your authentic self, you'll attract clients who resonate deeply with your message and values.
Why My Clients Love The Unicorn Experience
It’s Time to Be Seen as the Expert You Are
You’ve put so much heart into your business. Now it’s time for your brand to reflect that
Pay in full or Payment Plans available
The Unicorn Experience
a Custom Branding Package for Entrepreneurs
Starting at $4000
Strategic Questionnaire
Astrobranding Presentation
Brand Strategy Presentation
Brand Moodboard
1 Professional Logo Design with 3 Rounds of Refinement
1 Brand Submark with 3 Rounds of Refinement
Cohesive Font Pairings
Brand Color Palette
Brand Board
Brand Guidelines
Implementation of Branding into Canva
Print Ready & Digital Files
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