affordable branding for photographer Keiki-Lani Knudsen

Done-With-You Brand Design Intensive

Get a Brand That Feels Like You

You’re ready for a brand that looks polished, professional, and deeply aligned, but you don’t want a long, drawn-out branding process. You need a fast, strategic, and collaborative approach that brings your vision to life without the stress.

That’s exactly what the Rainbow Sprint delivers. In this done-with-you brand design intensive, we create the cohesion your brand deserves—so you can show up confidently and attract the right people with visuals that truly reflect your essence.

When Your Brand Feels Off, Showing Up Feels Hard

Right now, your brand might feel like a mismatch for the work you do. You’ve grown, evolved, but your branding? It hasn’t kept up. And every time you go to post on social media, update your website, or pitch your services, something feels off.

Maybe you’re feeling this:

  • You hesitate before sending people to your website because it doesn’t reflect the quality of your work. Instead of feeling proud, you cringe a little.

  • You keep tweaking your logo, colors, or fonts, but nothing feels quite right. You’ve tried DIY solutions, maybe even worked with a designer before, but you’re still not 100% in love with what you have.

  • Your brand looks inconsistent across platforms. Your Instagram doesn’t match your website, your marketing materials feel disconnected, and you’re constantly second-guessing how to present yourself.

  • You know branding is important, but the process feels overwhelming. The idea of a long, drawn-out branding project or another round of “figuring it out yourself” is exhausting.

Sound familiar? You’re not alone. Branding can feel huge, but it doesn’t have to be.

That’s exactly why I created Rainbow Sprint. It’s a streamlined, collaborative branding experience designed to bring everything together quickly and strategically, so you can finally feel confident, aligned, and ready to show up fully.

And if you want more space to be intentional? I believe branding should feel right, not rushed. While this process is designed to take about a month, I love working with clients who want to take their time. If you’d rather move slower and allow for deeper creative exploration, I’ll extend the timeline—because the best brands are built with care.

I didn’t even realize I needed branding—thank goodness I found Alex! She made the process feel so organized and supportive. Now, my brand and website feel completely aligned, and I’m so proud to share them. She truly brought my vision to life.

— Erin Brady, Oracle of the Grove

What If You Actually Felt Excited to Share Your Brand?

Imagine this: You’re about to hop on a client call, and instead of scrambling to explain what you do or apologizing for your DIY logo, you’re confidently sending over a polished brand kit and stunning website. Everything, from your colors to your logo to your energy, just clicks.

With Rainbow Sprint, you’ll walk away with:

  • A brand you’re proud to share. You’ll feel aligned, confident, and clear in how you present yourself online and IRL.

  • Visual cohesion across your platforms. Instagram. Website. Client guides. Everything speaks the same brand language, and it’s yours.

  • Clarity that supports your marketing. No more spinning your wheels trying to make content “look right.” Your brand will already be doing the heavy lifting.

  • A new sense of legitimacy. You’ll feel seen as the expert you are because your branding finally matches the depth of your work.

  • Room to grow. Whether this is your foundation or your next evolution, your brand will support your future, not hold you back.

This is more than a logo. It’s the feeling of finally being able to show up as your full, authentic self.

Is a Rainbow Sprint Right for You?

Brand Intensives aren’t for everyone, and that's a good thing. If you're wondering whether this is the right approach for you, here's what you need to know.

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Who This Is For

  • Entrepreneurs, creatives, and healers who need branding that actually represents their work.

  • Business owners who know what they want visually but struggle to bring it to life.

  • People who have tried DIY or Fiverr and been frustrated by the results.

  • Anyone who needs to legitimize their brand fast without sacrificing depth, meaning, or alignment.

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Who It’s NOT For

  • If you want to DIY, this isn't the right fit. I design with you, but I’m doing the heavy lifting here.

  • If you have no clue what you want your brand to feel like, you may need more clarity on your brand's direction before we dive into design.

  • If you need deep strategy, messaging, positioning, or multi-layered brand system, go for my Custom Branding package instead.

What’s Included in a Rainbow Sprint

A Done-With-You Brand Intensive to Help You Show Up Fully & Confidently

In just one month (or longer, if you want space to explore) you’ll walk away with a fully aligned visual brand that helps you show up, sell with ease, and feel confident every time you share your work. Here’s exactly what’s included in your Rainbow Sprint experience:

  • If you choose to include this add-on, I’ll explore your natal chart and translate cosmic insights into your brand identity. This means understanding how your energy, strengths, and essence can influence your brand’s presence. Instead of branding that feels generic, you’ll have intuitive guidance that connects your brand to your deeper purpose, so it feels completely aligned on an energetic level.

  • Before we dive into the design process, we’ll start by defining your brand’s aesthetic with a carefully curated moodboard presentation. This captures the colors, textures, and style inspiration that will shape your brand. Think of it as the North Star for your visual identity, ensuring everything from your logo to your website has a cohesive, intentional feel. Instead of second-guessing design choices, you’ll have a clear direction that reflects your energy and vision.

  • Your logo is often the first impression of your brand, and it should feel as intentional and aligned as the work you do. You’ll receive a custom-designed logo suite, including a primary logo and a simplified submark. Whether you’re using it on social media, packaging, business cards, or your website, your logo will give your brand a polished, professional presence without feeling forced or disconnected from your essence.

  • Choosing the right colors and typography isn’t just about aesthetics, it’s about creating an emotional connection and reinforcing your brand identity. We’ll select a color palette that aligns with your brand’s energy and messaging, along with a typography system that ensures your visuals are both beautiful and functional. No more guessing what fonts or colors to use. Everything will be clearly defined for effortless brand consistency.

  • At the end of the process, you’ll receive a one-page brand board with all your essential elements, logos, colors, typography, and brand direction so you’re able to reference it or share with collaborators as necessary. You’ll also receive all the final logo files in the formats you need for digital and print use. And I’ll even set up your Canva Brand Kit for you, if you use it. No more scrambling for missing files or wondering which format to upload, everything will be neatly organized, ready for you to use confidently.

  • Rainbow Sprints are designed to be fast and focused. They’re a streamlined, one-month process that helps you get your brand out into the world quickly. But I also know that creativity flows best when there’s space to refine and explore. If you need more time to sit with the design, refine the details, or explore different directions, I’m happy to extend the timeline. The goal isn’t just to finish, it’s to create a brand that feels deeply aligned, intentional, and ready to support your growth.

  • A custom website takes time, but it should never feel rushed. My typical project timeline is 4-6 months, allowing space for deep strategy, thoughtful design, and intentional development.

    Need more time to refine things? I’m flexible. We can extend the process if necessary to make sure everything is exactly how you want it.

    This isn’t about slapping a site together, it’s about building a long-term asset for your business.

How It Works

  • Alignment & Strategy

    This container starts with a tiny bit of strategy. Before we start, you'll fill out a project questionnaire, giving me the insights I need to truly understand your brand. From there, we will have a brand strategy session to refine your vision before we move forward with design. We’ll also do your optional Astrobranding Reading at this time as well.

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    Moodboarding

    You'll receive two thoughtfully curated moodboards to choose from, ensuring your brand's aesthetic aligns with your vision. Since we're not deep-diving into strategy, I'm relying on your insights to guide the best direction for your business. After all, you know your brand best.

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    Brand Design

    Once we finalize the direction, I’ll bring your brand to life with a refined and intentional design. I use the one-concept method because my role as a designer is to craft the strongest solution, not to mix and match elements just for the sake of variety. The goal is to create cohesive, high-impact visuals that truly aligns with your brand.

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    Refinements

    Every decision we make is intentional, ensuring your brand feels cohesive and aligned. Instead of 'revisions,' I offer refinements because this is a collaborative process where we fine-tune the best possible solution for your brand. You’ll have up to three rounds of refinements on major design decisions to make sure everything feels just right.

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    Brand Board & Final Files

    Your final brand assets are delivered in a well-organized package, making it effortless to apply your new brand across all platforms. You'll receive high-resolution logo files, typography, color codes, and a brand board that serves as your guide for consistent brand presence. I'll even implement your brand kit in Canva for you. I make sure you'll have everything you need to confidently step into your next chapter.

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    Launch

    This is where I hand off your designs and get you ready to start embodying your new brand! Break out the champagne, or maybe kombucha, because you did it and its time to celebrate!

Before working on a Brand Intensive, I felt my brand didn't truly represent me or my photography. Through Alex's expert guidance, we transformed my brand into a vibrant, cohesive identity that perfectly captures the essence of my work and personality. Her creative solutions and dedication exceeded my expectations, making the branding process enjoyable and fulfilling. I'm now proud to present a brand that truly resonates with my vision.

— Keiki-Lani Knudsen, Photographer

Alex McGinness sitting in front of Pond wearing a Rainbow Outfit

Meet Your Brand Guide

The Visionary Behind Your Rainbow Sprint

I’m Alex McGinness. I’m a designer, intuitive creative, and founder of Arcoíris Design Studio.

I created Rainbow Sprints for business owners who are ready to feel confident in their brand without getting stuck in a months-long process. My approach blends strategy with intuition, helping you bring your essence to life visually so your brand finally feels like you.

Clients come to me when they’re tired of DIYing and want a brand that feels cohesive, aligned, and authentic, but still flexible enough to grow with them. I’m here to guide that transformation and make the branding process feel fun, empowering, and ease-filled.

Let’s create something beautiful, together.

I’m All In

And I Want You to Feel That Too

Rainbow Sprint is a collaborative, custom experience—which means I don’t offer refunds once the process begins. But here’s what I can promise you:

  • You won’t be navigating this alone. This is a done-with-you process, and you’ll be included every step of the way—from strategy to visual direction to final refinements.

  • You’ll have the chance to give feedback. We’ll build your brand together, and you’ll have multiple opportunities to review, tweak, and refine so that the final result feels aligned and authentic.

  • This isn’t just pretty design. It’s a strategy-backed, intention-led transformation. I don’t just drop logos in your inbox and wish you well. I guide you through the entire experience so you feel supported, seen, and confident in your new brand.

And if you still need a little reassurance? Just read the words from past clients who felt the same hesitation, and left with branding that made them fall in love with their business again. “I didn’t even realize I needed branding. Thank goodness I found Alex!” “She brought my vision to life in a way that felt truly aligned.” Your brand deserves to feel this good.

Book Your Brand Intensive Now

Alex holding a design book at her desk showcasing color palettes
Alex holding a design book at her desk showcasing color palettes
affordable branding for massage therapist

Let’s Talk About The Investment

Branding is an Investment in Your Growth, Not Just a Cost

I know that investing in branding can feel like a big decision. You might be wondering: Is it really worth it? Should I wait? Can I just figure this out myself? Let’s start to shift the way we think about branding.

Your brand is the first impression you make, the energy you bring, and the confidence you exude in your business. A polished, strategic brand doesn’t just look good, it works for you, making it easier to attract dream clients and position yourself as the expert you are.

Instead of asking “Is branding worth the price?”, ask: “How much is a misaligned, inconsistent, or DIY brand costing me in lost opportunities?”

Common Hesitations, Reframed

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“That feels like a lot to spend for just visuals.”

Mindset Shift: Your brand isn’t just aesthetics, it’s what makes potential clients trust you in seconds. A cohesive, aligned brand makes selling easier, builds instant credibility, and helps you charge with confidence.

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“I don’t know if I’m ready for branding yet.”

Mindset Shift: If you’re already selling your services, you are ready. Your brand should match the quality of your work, helping you show up and attract aligned clients with ease.

“How is this different from hiring a designer on Fiverr or Upwork?”

Mindset Shift: Fiverr and Upwork designers give you a quick logo. I give you a brand. This is a collaborative experience where your branding is tailored to your vision, values, and long-term business goals.

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“Can’t I just DIY my Branding?”

Mindset Shift: You could, just like you could DIY your taxes. But professional branding saves you time, frustration, and ensures your brand works for you, not against you. And let’s be real, you wouldn’t be here, reading this, if DIY was still the right fit. You’re ready for something more aligned, strategic, and built to support your next level.

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“What if I need more time to sit with the work?”

Mindset Shift: I love working with intentional brands. If you want more time to refine and work on the brand , we can extend the process to ensure everything feels right and is done intentionally.

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“What if I realize I need more strategy later?”

Mindset Shift: If you need a deeper strategy down the line, you can upgrade to Custom Branding and apply part of your investment toward it. You can also book a Brand Strategy session later if you want to refine your brand’s positioning, messaging, or deeper alignment as you evolve. Your brand isn’t static, it grows with you, and I’m here to support that journey.

You’ve Got Questions, I’ve Got Answers

  • There are no strict prerequisites for engaging in the Brand Intensive service. However, it's beneficial for clients to have a clear understanding of their business goals and the audience they aim to serve. Being open to collaboration and having a readiness to explore and define your brand's vision and values will also enhance the co-creative process, ensuring the final branding resonates deeply with your mission and attracts your ideal clients.

  • A readiness to dive deep into your brand's essence and a willingness to collaborate closely will set the foundation for a successful sprint.

  • I can definitely integrate web design into your package, if needed. I will ensure your online presence is as cohesive and resonant as your brand identity. Please let us know you also need web design when reaching out so we can ensure to build a package that suits your needs.

  • Brand Intensives include a co-creation of your core visual branding: logo, submark, color palette, and font system, all tailored to your brand's essence and mission. Astrobranding readings are also included if that’s your jam.

  • A brand intensive s an intensive month long process, designed to transform your brand's visual identity efficiently and effectively.

    That said, you can extend the timeline if you want a more fluid and intentional project.

  • Absolutely! Rainbow Sprints, aka brand intensives, are ideal for conscious business owners at the beginning stages, providing affordable yet impactful branding solutions.

  • Don't worry! Part of the Brand Intensive process involves deep diving into understanding your vision and translating it into a cohesive brand identity. Part of the process is getting clear on this.

  • Yes, Rainbow Sprints are specifically designed to be budget-friendly for those valuing branding but aren’t ready to invest in a fully custom offer.

  • A Rainbow Sprint is a faster, more streamlined process designed for those who already have a clear vision of their brand. It focuses on expert execution—bringing your ideas to life without deep strategy work—and delivers a polished, professional brand in about a month.

    Custom Branding, on the other hand, is a longer, more strategic process that includes deeper brand positioning, messaging, and a fully built-out brand identity. It’s ideal if you need a more comprehensive, multi-layered brand system with custom brand elements.

    If you’re unsure which is the right fit, think about how much strategy vs. execution you need. If you’re still unsure feel free to reach out and I’ll help guide you!

  • Expect a transformative outcome: a cohesive, vibrant brand identity that communicates your mission and attracts your ideal clients.

Why My Clients Love Rainbow Sprints

  • ✦ ✦ ✦ ✦ ✦

    If you ever have the chance to work with Alex, I highly recommend it! She is not only extremely skilled at branding and website design-- Alex also inspires you to look at your business from many different perspectives. She is the outside opinion you WANT and NEED. Alex takes the time to dive into your intentions and examine the intricacies of target audience demands-- and then communicate them to you in the simplest language. Alex truly understands how compositional aesthetics affect how people perceive your brand: she employs color psychology with such mastery that she produces true art therapy. Don't know what your dream site looks like? Don't worry, because Alex does! Alex = Full-Time Digital Wizard.

    – Carolyn Egan, Holistic Academic Development

  • ✦ ✦ ✦ ✦ ✦

    I worked with Alex on branding and web design for my business her template remixes, and I would highly recommend her! From the very beginning I could feel how much she genuinely cared about me and the project. Through the process I loved talking with Alex about how things were developing, and making edits was so easy. I feel her work with color is groundbreaking because she’s daring enough to put colors together that might not traditionally seem cohesive, and she finds the right shades and combinations to make them perfectly pop together. Most of all, I felt so liberated through our work together because my brand now shines with all of the loud and vibrant authenticity that I put into it.

    – McKenzie McCormick, Astro Choreo

  • ✦ ✦ ✦ ✦ ✦

    I have been putting off redoing my website for a myriad of reasons, that it didn’t really matter that much to my business, but also that a tech related person wouldn’t be able to feel and see my vision. The minute I met Alex at a local event, I knew we’d be working together in some capacity. I’ve never met an entrepreneur who can be both the artist and the executor with insane amount of talent and precision. I was initially drawn to her bold colors and astrological offerings, but that was just the icing on the cake! The amount of education, attention to detail and outside the box thinking was unparalleled. If you need any kind of website or branding work, I can’t recommend her highly enough!!

    – Lauren Paige, Transformational Coach

  • ✦ ✦ ✦ ✦ ✦

    Before I met Alex, I had many ideas for the visual design of my business in my head, but my own self-made branding was very inconsistent. Alex is a dream to work with when it comes to creating websites that aren’t only effective, but also capture the heart and soul of your brand. When working with her, I found that she possessed a rare quality of becoming attuned quickly to the things that make your personal brand unique, and that isn’t something that you find in many designers. She executed all my visions in the BEST WAY POSSIBLE, and I couldn’t be happier with the final result! She intuitively tapped into the visual ideas I already had in my head.

    – Jacqui, Starseed SEO

  • ✦ ✦ ✦ ✦ ✦

    When I was ready for a business rebrand, I knew I wanted to work with Alex! Her design expertise combined with intuitive reliance was very exciting to me. Everything from our communication to the anticipated timeline and, of course, the finished products reflected her genuine passion. Her web templates were a natural next step for me. After working with Alex, I launched not just a more elevated expression of my coaching practice, but one that embodies more of who I am and the heart of my business!

    – Catherine Gerdes, Writer & Astrologer

Your Brand Is Ready to Evolve

Let’s Bring It to Life

Pay in full or Payment Plans available

Rainbow Sprint

A Done-With-You Brand Intensive

Starting at $2500

Strategic Questionnaire

Astrobranding Reading (optional)

90 Minute Strategy Session

1 Affordable Logo Design

1 Brand Submark

3 Rounds of Refinement

Brand Moodboard

Cohesive Font Pairings

Brand Color Palette

Brand Board

Implementation of Brand in Canva

Print Ready & Digital Files

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