Empowering the Divine and Sensual
Rebranding Gabriela Herstik and Launching Slut Coven
Gabriela Herstik is an author, practicing witch, and spiritual guide. She merges spirituality, sensuality, and magic in her work, helping people explore their divine femininity and sexuality. Gabriela's existing brand was strong, but she needed a rebrand, a new website, and the setup of her membership program, Slut Coven, to reflect the evolution of her offerings.
The Mission
The mission was to elevate Gabriela Herstik's brand to reflect her growth as a spiritual leader who merges magic and sexuality. She sought to create a digital space that felt sacred, empowering, and intimate, providing a home for her community to explore their divine femininity and sensuality. Additionally, the goal was to successfully launch her membership program, Slut Coven, which offers an exclusive community for people to explore magic and sexuality in a safe, empowering space.
The Outcome
The project resulted in a complete rebrand, a visually stunning and intuitive new website, and the successful setup of the Slut Coven membership program. The new brand identity fully embodies Gabriela’s bold, sensual, and magical persona, with a digital space that seamlessly guides users through her offerings. The Slut Coven portal provided members with easy access to exclusive content, events, and community engagement, enhancing their experience with Gabriela’s teachings.
The Impact
The rebrand and new website strengthened Gabriela’s connection with her audience, providing a cohesive brand experience that resonates deeply with her community. The launch of Slut Coven has been particularly impactful, with over 20 members joining since its launch in August 2024. This membership space has allowed Gabriela to cultivate a sacred and intimate environment where members explore their sexuality and spirituality. The success of Slut Coven has not only deepened her audience’s engagement but also demonstrated the strong demand for her unique blend of magic and sensuality. Gabriela now has a more aligned and elevated brand presence, positioning her as a leader in her field.
Services
Rebranding
Template Remix
Membership Support
Connecting Through the Witch Community
Gabriela Herstik and I were introduced by my dear friend and incredible client, Gabriela Rosales, also known as The Stylist Witch. Our paths had crossed within the witch community for years, and when Gaby launched her latest book, I made sure to attend the event in support.
It was there that we finally met in person and immediately clicked. After years of hearing about each other, we both knew that a collaborative project was in the cards, leading to the exciting rebrand and membership launch we worked on together.
The branding Process
We began with a comprehensive discovery session to understand Gabriela’s vision for the brand. Her desire to balance sacred sensuality with the modern world became the key theme, along with creating a digital space that would house her books, workshops, and Slut Coven membership. One of the main goals was to ensure her digital presence truly matched who she is in real life. Gabriela has a distinctive sense of style with a very specific, striking look, and we brought that into the brand as well. Leopard print was a must for Gaby, so we created a custom leopard pattern to reflect her unique style. The fonts were chosen to reflect an early 2000s Y2K energy, while still feeling slightly current to ground them in the modern world. Her brand was updated with a new logo, color palette, and typography that captured her sensual, magical, and rebellious spirit. We chose deep, rich tones and bold fonts that reflected her unapologetic voice, while remaining elegant and approachable. The new brand aesthetic embodies mystery, empowerment, intimacy, and her unique IRL energy.
Website Strategy
Our website strategy for Gabriela Herstik utilized the Libra template as the foundation, keeping the design intentionally simple. With Gabriela’s bold brand and equally striking personality, we wanted her photography to take center stage, allowing it to speak louder than the site’s design. The goal was to create a digital space where all elements—brand identity, photography, and her membership—would blend cohesively into one seamless experience. This approach ensured that while the site was visually clean, it allowed Gabriela’s in-your-face energy to shine through
A key part of the strategy was designing a new hub to house Slut Coven, providing members with an easily accessible and welcoming space to explore her offerings. By keeping the digital elements minimal yet elegant, the site design supported the strong visual identity of Gabriela’s brand while enhancing the overall user experience.
For more on the Libra template and its features, visit the Libra template page .
User Experience Design
We crafted Gabriela’s website with a focus on simplicity and cohesion, ensuring her striking photography and bold brand elements could shine. Visual harmony was achieved by balancing her distinct personal style with clean digital elements, allowing her personality and offerings to take center stage. The integration of custom design features, such as the leopard print pattern and Y2K-inspired typography, maintained a sense of modernity while paying homage to her unique aesthetic. This careful balance between boldness and simplicity ensured a visually compelling experience without overwhelming users.
Content Strategy: The content strategy centered around creating a hub for Gabriela’s multifaceted offerings—her books, workshops, and the Slut Coven membership. Rather than overloading the site with information, we opted for a clean, minimalist content layout that directs users toward her core services. This approach not only amplifies her messaging but also provides an intuitive path for users to engage with her work. Each page was designed with simplicity and intention, allowing Gabriela’s distinct voice and photography to guide the narrative.
Membership & User Empowerment: We developed Slut Coven as a seamless part of Gabriela’s digital world, ensuring members could easily navigate the portal and access exclusive content. By building an intuitive backend, Gabriela can manage her membership and content updates with ease, maintaining control over her offerings while providing an enriched experience for her community. The membership’s integration into the site creates a unified experience that aligns with the rest of her brand.
CTA & Engagement: Strategic calls-to-action (CTAs) were placed throughout the site to encourage exploration, from signing up for the Slut Coven membership to browsing her books and workshops. Each CTA was carefully designed to guide users through Gabriela’s digital space without disrupting the flow of the site. This approach enhances engagement and drives conversions while maintaining a cohesive user experience.
Experience The Websites in Action
Kind Words from Gaby
“SHUT UP I’M DECEASED. I’M OBSESSED WITH EVERYTHING.”
