Creating a Website Portal for an Astrology Jewelry Brand
Shadonis is a jewelry and astrocartography brand founded by Shadonis, a creative astrologer and intuitive guide. Her pieces are more than adornment, they’re intentional tools for cosmic self-connection. She blends astrology, storytelling, and style into wearable guides rooted in each person's unique birth chart.
Services
Website Strategy
Shopify Web Design & Development
The Mission
Our goal was to reimagine Shadonis’ digital home as a portal, not just a shop. Shadonis wanted to elevate her jewelry and astrocartography brand into a fully immersive, editorial, and soul-aligned experience. We set out to build a site that reflected her unique artistry: part astrologer, part intuitive guide, part high-style storyteller. A space that invited connection, exploration, and resonance at every click.
The Outcome
We designed and developed a custom Shopify site that weaves together e-commerce, astrology education, and brand storytelling into one cosmic thread. The new site reflects Shadonis' editorial eye and intuitive voice, with cinematic layouts, layered textures, and spacious navigation. It’s both mystical and modern and is truly a brand portal that holds her evolving offerings with style.
The Impact
Since launching, Shadonis has reported an increase in site engagement, ease in guiding customers to the right offerings, and a deeper alignment between her inner vision and her digital presence. The site now feels like an extension of her essence: grounded, magical, and distinctly hers. She’s also empowered to expand, whether that means product drops, content creation, or new service launches, without compromising on clarity or aesthetic integrity.
Community Connection
I was introduced to Shadonis and her work through Gabi, The Stylist Witch. Her work is so expansive and full of meaning, she knew it would resonate with me. After falling in love with her jewelry, I went to her website and was surprisingly disappointed by what I saw. I knew there was so much more that her site could do for her, especially from an aesthetic perspective.
So, after some encouragement from Gabi, I cold-pitched Shadonis. I’ve never cold pitched before, but I sensed that there would be alignment through our connection. I didn’t hear from her for a few months, but I reached out again, sensing that maybe my email fell through the cracks. Luckily, the universe had my back. Shadonis had been searching for a developer who could not only execute her vision, but intuitively feel it. And, luckily, we both agreed I could bring that vision to life.
What followed was a deeply collaborative journey rooted in trust, creativity, and mutual respect. Our shared love of storytelling, symbolism, and intuitive design made every step, from concept to code, feel like a ritual in resonance.
Web Strategy
While the core brand identity remained intact, our focus was on translating Shadonis’ essence into a digital space that felt elevated, editorial, and energetically aligned. This wasn’t just about showcasing products, it was about creating a sensory-rich experience that honored her multidimensional gifts as a jeweler, astrologer, and creative guide.
Our strategy centered on:
Editorial Flow: We restructured the site to feel like a cosmic publication, leading visitors through a journey of discovery, rather than a traditional e-commerce grid.
Intuitive Navigation: Clear pathways between readings, jewelry, and content were designed to reduce overwhelm and increase exploration.
Conversion with Intention: Thoughtful product pages and calls-to-action gently guide users to book or buy without disrupting the brand’s mystical tone.
Quiz Integration: We embedded an interactive quiz to help visitors intuitively connect with their ideal product or reading, encouraging deeper engagement and self-reflection.
The result is a digital home that holds space for beauty, depth, and expansion.
Sacred Immersion
Before diving into the site build, I booked an astrocartography session with Shadonis. For me, it wasn’t just as research, but also a ritual. Experiencing her process firsthand allowed me to feel the emotional and energetic depth of her work. It wasn’t just insightful, it was potent. That session gave me a direct line into the magic she holds as an astrologer, storyteller, and space-holder. It shaped everything from layout choices to interactive flow because I now understood not only what she offered, but how it felt to receive it. This level of creative attunement guided the design toward something more than functional, but rather, resonant.
Front End Design
Visually, the goal was to transport. We wanted visitors to feel like they’d stumbled upon a portal, like they were no longer on a traditional website, but floating through the stars, landing on an uncharted planet that shimmered with mystery, magic, and cosmic allure.
From the moment the homepage loads, you’re immersed in celestial textures, layered visuals, and editorial-style layouts that evoke both wonder and depth. It’s dreamy, expansive, and deeply intentional, just like Shadonis’ work.
But within the dreamscape, we rooted everything in usability. We completely restructured the site navigation to make the shopping experience seamless. Visitors can now easily:
Browse and purchase jewelry without friction
Explore the story behind each piece
Clearly see that astrocartography sessions are available, separate from product listings
It’s intuitive, elegant, and designed to guide with clarity and flow.
Shadonis Showcase
The Results
The new Shadonis site is more than a redesign, it’s a realignment. It reflects the power, polish, and poetic depth of her offerings with ease and elegance. What once felt scattered and hard to navigate now feels like a true brand universe: immersive, intuitive, and unmistakably her.
Shadonis now has a digital home that supports her evolving vision whether she’s launching new collections, booking one-on-one sessions, or sharing cosmic insights with her community. It’s spacious enough to grow with her, grounded enough to guide her clients, and beautiful enough to feel like stepping into a story.
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