Portrait of lead designer Alex in a rainbow outfit with a flower in front of her face

Spiritual Web Design Insights & Stories

Alex sitting on a green velvet couch, holding a book and wearing a rainbow outfit
Entrepreneurship, Mindfulness Alex McGinness Entrepreneurship, Mindfulness Alex McGinness

Diary of a Human Being: Following the Intuitive Pull

I am starting a new series on the blog. As you can probably tell from the title above, it’s called Diary of a Human Being. This is going to be an off-the-cuff series where I go all-in on a topic that I feel like discussing. There won’t be an agenda. There won’t be an outline. There won’t even be research (unless I feel like diving into research.) The idea is that I will discuss from my heart and share what’s on my mind. There won’t be any goal to the posts themselves except self-expression.

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Branding Alex McGinness Branding Alex McGinness

Tools for Color Psychology

I think that background is one of the reasons why, for me, color is one of the most interesting parts of design. It's something that's so foundational, we don't even realize the effect it has on us. Our brains process color so seamlessly and effortlessly that we can forget that each color has a different effect on us.

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Alex's hand holding a mug that says be a nice human with rainbow text

It’s All in the Details

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Alex holding a design book at her desk showcasing color palettes